Getting the SHOT (pun intended)
Uploaded: March 09, 2011
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When I was still employed in the Pharma industry, the Marketing folks invited me to observe an ad shoot for a product that they were about to launch. The two days of the shoot were among my most fascinating and fun experiences.
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Here, the wardrobe person is adjusting the actors' clothing between shots, and the photographer's assistants (both professional photographers themselves) are controling the reflector. Off camera are producers, directors, prop people, and ad agency people. One prop man spent an hour raking minuscule debris from all the grass in sight.
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The product launch was delayed by over a year when the FDA had questions about the manufacturing process. That was the trigger for the RIF that left me and half of the company's workers jobless.
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Reworking this image was part of my mad NIK frenzy recently.
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MT: Green (Well it is a golf course, and the green is in sight!)
Exif: F Number: 14, Exposure Bias Value: 0.00, ExposureTime: 1/100 seconds, Flash: did not fire, compulsory flash mode, ISO: 400, White balance: Auto white balance, FocalLength: 23.00 mm, Model: Canon EOS 50D
Douglas Pignet March 09, 2011
it's amazing what goes into these ads...well done with great comp and pov #1359224Gord MacEachern March 09, 2011
Fantastic story telling image Michelle, and there sure is lots of green.Jeff Robinson March 09, 2011
Excellent capture of this event and a great story too (except for the part where folks got RIF'd)!! Jeff #9281210Danny B. Head March 09, 2011
Unique shot! #9281214Jyri Vissak March 09, 2011
Interesting shot and story. #9281218Carolyn M. Fletcher March 09, 2011
It looks like you had a blast watching all the goings on at an ad shoot. #9281238MELODIE C. ROBERTS March 09, 2011
As always, interesting capture and back story MickeyPar for the course!! #9281319
R. J. Laudenbacher March 09, 2011
What a treat for you Michelle and what a great candid shot you ended up with. #9281395Avril Young March 09, 2011
awesome Mt entry...you must have had such a fun job....beautifully photographed and DD work Michelle... #9281496Courtenay Vanderbilt March 09, 2011
Wonderful behind the scenes capture and commentary, Michelle! (LOL @ Mel, again!) #9281530Monnie Ryan March 09, 2011
Terrific look at what goes on behind the camera, Michelle! Conjures up all kinds of notions as to what that drug was for...! ;-D #9281577Kaye Burazin March 09, 2011
what a fun adventure Michelle, a real look behind the scenes #9281622William S. Briggs March 09, 2011
Nice capture and story Michelle. Hard to believe that it takes two days and all those people to shoot a commercial. #9281830Jack Ryan March 09, 2011
Interesting subject...excellent POV and comp...excellent color...very well done. #9281876Nancy L. Green March 09, 2011
A VERY fun image Michelle and VERY well done!! sorry to hear of yet more lay-offs!! <>< #9281894Tiia Vissak March 09, 2011
a cool scene! #9282026Kerry Hill March 09, 2011
Wonderful capture Michelle! #9282091Mike Clime March 09, 2011
Nice rework of this photo, Michelle! What drug were they promoting? #9282193John Connolly March 09, 2011
Isn't it amazing what goes into the production and an advertising campaign Michelle! An excellent theme image and capture! #9282333Jeana Clark March 09, 2011
~J~ #9282530
Barbara Waldoch March 09, 2011
Excellent capture, Michelle! #9282615Tammy Espino March 09, 2011
That would be so fun to watch!! A fantastic capture!!! #9282719Rona L. Schwarz March 09, 2011
Very unique capture and interesting commentary to go with it, Michelle, eExcept for being RIF'd, that is! Makes me very curious about the drug...and what happy lifestyle it was designed to promote. Oh well, sounds like it was a fascinating experience and you got a great shot out of it!Terry Cervi March 09, 2011
Interesting information and an excellent capture, Michelle! #9282846Robert K. Bemus March 09, 2011
Great shot and editing, Michelle!! It sure would be nice at times to have a couple of assistants to hold up reflectors but then I would have to pay them...I too am curious about what drug they are promoting here...bummer about the FDA... #9282928Dick W. Wyatt March 10, 2011
Glad you explained this one, I was wondering just what was happening !!! #9282959Michelle Alton March 10, 2011
The drug is now on the market, though the major launch has not yet occurred. It is really the first disease modifying drug for treatment-failure gout. Most people who have gout are well controlled on existing treatments. But others suffer horribly with intense and relentless pain and ugly disfigured joints, particulary in hands and feet. Most are housebound. This drug has been miraculous in clinical trials for 50% of the patients, whose lives are given back. #9282971Jill Odice March 10, 2011
How fun to get to watch and learn at the same time! #9283961Marty Straub March 10, 2011
A wondderful photo and thrilling reminder, Michelle. You're making me NEED a dose of NIK frenzy myself. Excellent comp, too. #9284276Brett Dolsen March 10, 2011
Great storytelling image and composition Michelle!!I think this one says a lot for those of us who would like to take our photography further! #9284703Kay Beausoleil March 12, 2011
What a fun and well-composed image, Michelle, and IMO there's certainly enough green to qualify it as Theme. Thanks for the backstory because as an image alone, it is truly mystifying! #9287891Sign up for an interactive online photography course to get critiques on your photos.
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