BetterPhoto Q&A
Category: Selling Your Photos

Photography Question 

Renee Olsen
 

How to Get Started Selling My Photography


I feel my photos are good enough to be offering services to such places as insurance companies, real estate agencies, and the like. My number 1 question: How do I go about it? My friend said she heard there is a 3-week class you must take. No problem. I am willing to do that while I finish my photography degree. But is this true, and if so how would I go about finding out that info? Otherwise, how do I go about offering my services and getting recognized.

This is not what I want to do permanently but would like to start bringing in some kind of income while I finish my degree. I finally figured out I want to do backwoods-type photos. My hubby has 20+ years in guiding and packing, and I feel this is where I am being drawn and then we will both be able to work doing what we love and, better yet, we can do so together :-)

Any tips, thoughts ideas, etc., is greatly appreciated.


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February 03, 2005

 

BetterPhoto Member
  Renee,
Learning photography is one thing, but getting people to notice you and buy your services is a whole different ballgame. You can buy mail lists of insurance companies and realtors from a number of places. One of the largest mail-list companies is Infousa. I have no idea the cost. Then you need to print up a slick promotional campaign with great photography. That is what is going to entice them into buying from you. My brother is a realtor, and he takes all his own digital pictures. Quality doesn't seem to matter to many realtors. He also buys pre-designed postcards from a company that specializes in package postcards. These cards already have stock photos on them showing people moving, a nice home, etc. When he orders the cards, he selects a design, and all they do is print his agency info on it for him. I bring this up as I wonder if that is a very profitable market for your services. I'll send you another email with samples of my latest promotional campaign that has been reasonably successful in this depressed photo economy. I send them primarily to advertising and design agencies.


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February 03, 2005

 

Carolina K. Smith
  Charlie,
Would you be able to forward the email of 'some samples' of your latest promotional campaign to me too?

Thanks if you can,
Carolina


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February 08, 2005

 

Angela Waite
 
 
  wagon wheel and Ranch conference centre
wagon wheel and Ranch conference centre

Angela Waite

 
 
I know a photographer that promotes to real estate market and it has been a tough grind since, as Charlie mentioned, they don't need high quality and cost is an issue. I have found that marketing to small to medium sized businesses is more productive as they are willing to give a newer photographer a chance. They don't have the budget for a well known photographer but since they end up using their photography for brochures, websites, etc., for probably a year or more, are more willing to pay a decent rate than a realtor would. That is probably a better starting point. I sent out a one page mailer with photo samples to companies that I recognized as a possible target from the yellow pages. If it is real estate photography you like, try marketing to the real estate developers, builders, event planners etc. They have more of a marketing budget.

Charlie, I would love to see your samples too if possible.
Thanks,
Angela


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February 08, 2005

 
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