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Photography QnA: Photographer Promotional Information & Marketing

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Category: Photography Careers and Making Money : Photographer Promotional Information & Marketing

Looking for photographer promotional information? Check out this Q&A for helpful suggestions. Or if you're looking for more in-depth instruction, check out Vik Orenstein's Business of Photography online photography course.

Page 2 : 11 -17 of 17 questions

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Photography Question 
Stephanie Adams
BetterPhoto Member

member since: 10/17/2001
  11 .  search engines
Does anyone have their site listed with a search engine? Does anyone know if this is a good idea and will it do any good if I start trying to seriously sell my images? Just curious what everyone else does. Thanks. Any advice and thoughts are appreciated.

11/8/2002 12:45:58 PM

  Yes Stephanie, I do and it's a good idea if you want a LOT of people to see your work. I get hits from all over the world and emails all of the time. Try the search engine that Jim offered with your deluxe website first and go on from there.

1/3/2003 9:10:10 PM

Stephanie Adams
BetterPhoto Member

member since: 10/17/2001
  Thanks Donna! I will give it a try then.

I am off to what I hope will become a job for me now! Wish me luck! :O)

1/4/2003 9:27:49 AM

  Great Steph! Good luck and let me know what it is!

1/4/2003 9:53:57 AM

Wing Wong
BetterPhoto Member

member since: 2/8/2004
  Might also want to take a look at Google AdWords program. (

Some people have had good luck with it and others haven't. But if you are thinking of getting more exposure, that might be one way to go.

2/8/2004 9:58:37 PM

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Photography Question 
Brian Osborne

member since: 10/15/2002
  12 .  making money
wher do I get info on making money with photography

10/15/2002 6:47:05 AM

Jeff S. Kennedy

member since: 3/4/2002
  At the bookstore. There are several books on the market that deal with that subject. If that's too 20th century for you I suppose you could go to Barnes & Noble's website and look around. ;-)))

10/15/2002 12:20:42 PM

Piper Lehman
BetterPhoto Member

member since: 7/20/2001
  Brian, that would depend a lot on what kind of photography you wish to make money doing. There are some excellent resources at the bookstore, as Jeff has already noted. Do some research on the web. Sounds like you are still at square one since you are asking this question. Seek, and you shall find. Go forth and prosper...


10/16/2002 9:27:56 AM

John S. Smith

member since: 1/27/2004
  I've found a great book that will help you out a lot! And it's great reading. It's called: "How you can make $25,000 a year with your camera". I got it at Barnes&Noble and I really learned a lot from it....GOOD LUCK!

2/6/2004 10:05:05 AM

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Photography Question 
Antoinette Charbonneau

member since: 8/4/2002
  13 .  How's Of Mounting Pics on Greeting Cards
I have some travel photos that I like very much but I'm not ready to try and market anything yet.

I would like to make these into greeting cards (mount on greeting card stationary) to send to my customers when I send thank you notes. I'm looking for a supplier of this type of stationary.

Any suggestions?

8/4/2002 12:44:32 PM

John A. Lind
BetterPhoto Member

member since: 9/27/2001

Browse the products offered by the following companies:

Photographer's Edge
Colorado Springs, CO

Modern Postcard
Carlsbad, CA
[Look for "greeting cards" under the "card uses" tab. Some galleries use this firm for postcards to announce their show opening receptions.]

Waltham, MA
[Their postcard dimensions are slightly smaller than Modern Postcard's.]

[Post Script Press]
Oakland, CA

-- John

8/4/2002 7:37:22 PM

Burt Klinger

member since: 11/16/2000
  Actually I am not providing an answer, but a follow up question. I have used note cards from Photgraphers Edge and they are excellent, but a bit too pricey. I have sold notecards to gift shops but the price of the cards from Photographer's Edge cuts deeply into the profit margin. The other suppliers you recommended have post cards rather than note cards. So I am looking for other note card suppliers.

8/31/2002 10:00:04 AM

John A. Lind
BetterPhoto Member

member since: 9/27/2001
Yes, I came to the same conclusion about Photographers Edge. They seem to be marketing toward "end users" who are creating personalized cards for themselves. I got their catalog which included a couple of samples which were well made.

Not certain what size you are looking for with "note cards" which can be very small or can be about the same as standard "greeting card" size.

Modern Postcard:
Has "greeting cards" which is a 4.25 x 6 inch picture printed on 8.5 x 6 inch stock that is folded and scored. This can be done with tabs for use without envelopes, or without tabs for use with envelopes.

Also has "greeting cards" in the same style as Modern Postcard without the tabs. They come in three sizes: 5x7 folded to 3.5x5, 6x8.5 4.25x6 (same as Modern Postcard's), and 7x10 folded to 5x7.

-- John

8/31/2002 2:09:12 PM

Burt Klinger

member since: 11/16/2000
  John -

Thanks for the reply. I have tried modern postcard and was unable to find the notecards. I'll try again.

And I'll check out Psprint.

There MUST be others...

9/1/2002 9:49:32 AM

Suzannah Goldsack

member since: 4/4/2001
  I too went with Photographer's edge, but I bought a larger quantity and split them with another photographer. We got a better deal at a lower price. I don't know if that helps.

12/13/2002 4:16:00 PM

Michael McCullough

member since: 6/11/2002
  I have just sold about 60 cards this holiday,I started with coloured bristol board cut 11x8in.scored the center with an exacto knife so I would get a clean bend in the card,and mount the pictures in angled slots cut with the exacto.Cost of 6 cards minus photos is 50cents.

12/18/2002 2:22:41 PM

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Photography Question 
Kim S. Huazano

member since: 8/2/2002
  14 .  showing work at a gallery
I have a decent sized body of work and I wanted to know what exactly one does to get a show at a gallery? How do I start making contact? What do I need to have ready other than mounted/framed work?

8/2/2002 3:45:50 PM

John A. Lind
BetterPhoto Member

member since: 9/27/2001

Do you have any galleries in mind? Do they show photographs? Have you been to one or more gallery show opening receptions, especially ones that show fine art photography? If you haven't done this, start now.

You may have superb photographs, but you don't have a "name" within fine art circles; other artists, gallery owners/directors, or fine art patrons. You need to becom "known" to them by face and name. Likewise, you also need to know who most of them are. It's done through basic "networking."

Target galleries that show photographers' works. Get your name on their mailing lists so you will know when show openings occur. Mix with people at the openings, read the Artists' Statements and talk to the artists for a few minutes (as well as others who are there). Show interest in their work and ask a few questions about it. Most are more than happy to discuss some of the technical details about how and why they create what they do. It's not a time to talk about getting your own show there, but to network socially so your face and name become recognizable with artists, gallery owners and those who patronize the fine arts.

It's also an opportunity to look at how works are presented; general framing, matting and glazing. Each artist has their own specific style, but there's a common thread. Fine art photographs are presented very differently compared to how most people would frame a photograph for display. It must be done using the best archival and conservation materials, and methods (you may already be saavy to this).

You should have a portfolio of your work prepared to show a gallery owner or director. This is the person who makes decisions about who to show and when and you need to find out who that is. It's not difficult, just go to the gallery at a time *other* than an opening reception and ask (opening receptions are a special time for the artist whose show is opening). Be ready to make an appointment to show your portfolio. If you have works already suitably mounted and framed, be certain to mention that. Shows are normally scheduled far in advance. As an "unknown" they will undoubtedly want to see your finished works (ready to hang) to ensure you are up to their presentation standards. Showing a portfolio is not unlike a job interview. Be prepared to discuss the gist of an Artist's Statement about your portfolio; why you made your photographs and what you intend to convey to their viewers through them. *Real* fine art has a purpose of some type. It need not be intensely profound, but there should be something. Although I'm a firm believer that art should stand strong enough on its own that a viewer intuitively derives its intended "message" I will title works to nudge viewers in the intended direction.

Hope this helps you get started, and good luck.

-- John

8/4/2002 11:36:43 PM

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Photography Question 

member since: 8/1/2002
  15 .  First photo gig what to charge
Hi people I started photography 2 months ago and have already been selling independantly into the three digit price range, I was recenlty asked to do some promotional and portraite photography for an apartment complex. This group is a resident funded for organization of neighbors that provide gatherings or special events in the community. They asked me to photograph a dog wash event and take portraite shots of the people with their dogs. since I havent had any experiance of this kind before I wnat to give a reasonable price and since the residents will pay for this out of their own pockets they are on a budget. I dont want to give an amaturish price and I want these people to recomend me what social techniques price ranges and or precautions should I take.

8/1/2002 3:08:41 PM

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Photography Question 
Tracy Smith

member since: 3/15/2002
  16 .  Tearsheets??
I have a concept of what a tearsheet is, but need further understanding. Is it a listing of where/when one has been published, or is it an actual sample of publication (such as a brochure)??? And if it is an actual do you present that to an editor?

5/10/2002 6:27:26 PM

Mark English
BetterPhoto Member

member since: 12/7/2001
  A Tearsheet is a copy of the actual printed work, magazine ad, cover, or whatever. It is used as a promotional piece to show how a photographer's work has been used by actual clients. Publishers will usually provide the photographer with copies of the piece to be used for this purpose.

5/10/2002 7:31:26 PM

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Photography Question 
Amber Mizer

member since: 6/18/2001
  17 .  Need your opinions on my site...

I just finished my rough draft of my site and need to know what you experts think. Please be brutally honest and comment on anything and everything... from the look of the site to my pricing structure.

I'm JUST getting started professionally and only have a couple of weddings and portrait sittings under my belt.

Thanks so much!


3/13/2002 10:45:13 AM

Jeff S. Kennedy

member since: 3/4/2002
  I'm not an expert on websites so I can't offer much there other than to say it was easy to navigate. Pricewise, no one's going to accuse you of being too expensive. I would be careful about being to cheap though. Have you ever shot a wedding? It's a lot of work (and only part of it is the actual wedding). At your prices you'd be lucky to average minimum wage. The problem with being the discount photographer in the area is that you end up working a lot of weddings and all your clients are the ones with very little money who are going to use you, keep the proofs, and never order reprints. So you end up with the $350 less all the costs of film, developing, proofs, equipment, and your time. Add up all the time you spend per wedding. 8 hours for the wedding plus all the time before and after doing all the other things (probably another 8 hours) and suddenly you're barely making any money. The other guys don't charge a lot because they're trying to gouge people. They're trying to make a living. Just food for thought.

3/13/2002 12:48:30 PM

Crystal L. Finkboner

member since: 7/25/2003

I have designed many websites and worked for some bus. designing there websites. Your site is a decent start. You have good pictures. I suggest giving it a little more spark. Try to stay consistant through out your site. Have a navigation bar on each page. Have your copywrite info at the bottom of each page also. You may eventually put a Recomendations board on your page. Ask people whom you have done work for to go to your website and post recomendations there for future and perspective clients to see. Also, If you are new to the world of web design and html, etc. I recomend using software with predesigned templates you can edit and change to suit your needs. Microsoft Frontpage does a wonderful job of this. You can change one thing on a page and also have it change the same thing on all your other pages with one click. If you have more questions or need more assistance email me at

Crystal Finkboner

7/25/2003 8:32:48 AM

Wayne Attridge

member since: 9/27/2002
  I agree with Jeff about the prices. If you do good work for your clients you will be swamped with work right up until you move into the poorhouse. Everyone likes something different, but I found your pages were not flattering to your work. Ease of navigation keeps people who are not internet gurus around a little longer. My son created his website pages from Photoshop files that he designed himself. They were then set up with Frontpage for the web. It is simple and easy to get around because the navigation buttons stay the same on every page. I didn't do the setup so I can't tell you how to do it. If you want to broaden your idea base, have a look at

7/25/2003 5:46:19 PM

Wing Wong
BetterPhoto Member

member since: 2/8/2004
  Hi Amber,

Sitewise, I would say that your site is a good start. As others have noted, it could use some work.

Images benefit greatly from having a thin border applied to them to seperate them from the background. The thick border you have on the pictures on your site tend to dominate the pictures and make them seem smaller than they are.

Thin up the borders and they will look cleaner.

Links from the small pictures should go to a small simple page highlighting the larger copy of the picture. The larger picture should also have a border around it to give it emphasis. A link to a free-floating picture forces a visitor to use the back button and as a result, it loses a professional feel to the site.

One one page, you have everything centered. The picture is by itself and the descriptive text is under it, centered. This makes the text hard to read and seperates it from the photograph. Another way might be to left align the photograph and have the text wrap around the photo in a block paragrpah format. This creates association between the text and the image.

Last note would be your site logo. It is quite faint and blends into the white background quite a bit.

Your page is your calling card, your first impression to many potential customers. Tweaking the site might get you more customers. :)

2/8/2004 10:11:33 PM

Eric Highfield
BetterPhoto Member

member since: 8/16/2003
  Hi Amber, I would also include an opening blurb on the home page about your company and services. One such thing I'm wondering about is geographical location. Which State, Province, Territory, or even Country are you based from, and/or offer services too? A website is viewable to the world (e.g. I live in Canada), so you need to define your market upfront. In general, most people in the early planning stages are not likely to call to ask this kind of basic information, they'll just move on to the next site. As for the page itself, I think it's a great start, but find myself looking at a fair bit of white space. I suggest using more or larger photos, or maybe a faint background to add interest. (I know that my site is not a good example, but I'm working on it). Good luck, and leave us a post when you update it. I'd love to see how it turns out!!

2/24/2004 8:54:59 AM

Joy Carlsen

member since: 2/27/2004
  Hi Amber -
Agree with the others, nice start. I would also look into better scans of some of the color images. Not sure if you do that on your own or have it professionaly scaned for you, but some of the color images seem off...Your photos are what sells you and your work, you want them to pop! Good luck and keep us posted!

3/1/2004 6:30:40 AM

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