BetterPhoto Q&A
Category: New Answers

what do i need to know?

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February 04, 2004

2. You need about $50,000 in start-up costs, unless you already have two of everything. In that case, you may only need about $10,000 to $20,000 working cash for advertising and other things that you wont expect. But, you will need things.

3. Being able to work quickly, efficiently, professionally, and still get great shots under extreme stress and anxiety.

4. Be able to understand what your client wants, and then produce it.

5. Be able to compete in your market. Look around and see what others are doing and charging. There is a high, medium, and low budget market. All are good. All have pros and cons. But, don't try to dabble in all of them. Concentrate on one specific market. If that goes well, think about expanding.

6. If you've never done a wedding, you need to go with a pro. Call up some pros in your area and ask if you can assist or second shoot. Be aggressive, but not annoying. Most pros are cool people. They'll help you if you have a good attitude. Weddings are really difficult. And, very important!

7. Word of mouth is the most amazing piece of propaganda you have - and it's free.

8. Know your area well. People rely on you to take them on location to shoot. They expect that once they tell you what they are looking for, you will have an idea or two. Most clients know they want to be at the beach, or in the city somewhere, or something. But, they don't have an eye for what will work. I often have to funnel that into an idea. So, I have to know the buildings, locations, piers, parks, etc.

I drive around on weekends looking at places to shoot. So, I am prepared when a client wants to shoot under a bridge, or something.

9. When I don't know a client, and I am meeting them on location (even if I've met them to discuss the shoot), I always take someone with me. The reason is that I am cynical, and I don't want to wind up on the evening news as dissapearing, killed, or hurt. And, I don't want my stuff stolen. I may show up with $10,000 to $20,000 worth of equipment at an on-location shoot. So, the person doesn't have to be an assistant, it could just be a friend or relative. But, if you don't know them, bring someone else with you.

I don't mean to be negative on this point, I just want to bring that issue out so you can prepare in your own way.

That's about it. Above and beyond all that stuff, have fun!

Jerry

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February 04, 2004

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February 07, 2004