BetterPhoto Q&A
Category: New Answers

How to Generate Traffic in our Deluxe Website

To love this question, log in above
September 09, 2003

The number of visitors might have dropped because your site is no longer on the BetterPhoto home page. It rotates so that only the most recent ten are listed there. And that association with BetterPhoto really helps a lot.

Having said that, there are a lot of things you can do. In fact, too many things. What you want is search engine optimization and it is a vast subject. Not only is it vast but it is time consuming. However, it can be a lot of fun too.

The first thing you want to do is make sure your keywords to be as specific as possible. Here are a couple of examples, based on my BetterBicycling.com Web site:

KEYWORDS:
"pictures of bicyclists, bicycling photos, biking photography, photo tips for cyclists, bicycling images"

TITLE
"BetterBicycling.com - Where Bicycling and Photography meet"

DESCRIPTION:
"Come see some of the best images of bicycles, bicyclists, and bicycle enthusiasts. This photo gallery is a Deluxe Web Site offered by BetterPhoto.com - visit BetterPhoto.com to get your own Web site like this."

If my keywords were vague like "photos", "photography", etc. then too many other competing sites will come up when people search those terms. I would never make it to page 1 and thus get more traffic. So being as specific as possible is the name of the game.

I have more on this, if you want it. Just let me know.

Also, I will let you know that I am considering adding a service for Deluxe Web Site owners on search engine optimization. However, I am not sure if I will be able to make it affordable. The fact of the matter is that most companies that offer such services quote prices upward of $1500 - and that is just to look at your site and point you in the right direction. That price is way too high... if I can find a way to do it, I may be offering a less expensive solution in the near future.

To love this comment, log in above
September 17, 2003