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Photography Question 
Sheila Pittman
BetterPhoto Member Since: 1/27/2007
 

How much do I need to charge?


What to Charge?


I have been ask by an Insurance Agent to make some portraits of him for use on a billboard. He wants to view the proofs and choose one. I have to put the raw on a DVD and sign a Copyright Release. How much do I charge?


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11/24/2008 7:03:39 AM

 

BetterPhoto Member
  $2,500 per billboard or $10,000 for unlimited use.


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11/24/2008 10:31:22 AM

 
Oliver Anderson
BetterPhoto Member Since: 11/16/2004
  If you're giving him Copyright Release you charge more...but then it is just a portrait. Model Agency headshots for adults run about $500 average so I'd say $750 would be fair if I was asked.
Since you're selling the Copyright you won't be able to charge per billboard. If you ask much more they'll find someone more reasonable and you'll lose the business.


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11/24/2008 12:29:00 PM

 

BetterPhoto Member
  Whats the going price for a billboard in Cali Oli? If it cost me $7000 for a 2 season full page in Pacific Rim, then I would think that a billboard would run in the 5digits.


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11/24/2008 1:01:44 PM

 
W.   
NEVER GIVE THE CLIENT YOUR RAW FILE(S)!


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11/24/2008 1:06:45 PM

 
Sheila Pittman
BetterPhoto Member Since: 1/27/2007
  Thanks everyone, I got a call from the Agent today and he had called some Photographers in the next town to get their price and he told me they said that they sell a disk with copyright release to clients for $75.00! I had discussed with him that I had never done this kind of work and needed to check with others to see just what was involved and what to charge..... This man is also going to use this photo on all his advertinsing material. He wants 2 disk one for his personal use that I have edited. go figure...what to do...


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11/24/2008 1:58:14 PM

 
Oliver Anderson
BetterPhoto Member Since: 11/16/2004
  I actually have shot a billboard in LA for a reality show. I am shooting another billboard for a new club opening in Las Vegas, images that will be on the walls in the club and advertisements. The club will NOT own the copyright to the images, just licensing.
that being said, what is the going market???
Your NOT dealing with a large budget TV show just an indivual looking for headshot to use on advertising. You need to show why your prices are much higher than the competition. I shoot for Real Estate Agents and Attorney's that use images in Advertisements, my market is San Fran, LA & the OC. I charge more than $750 for these, I provide 2 different looks, high resolution JPEGs & small websize JPEGs. Don't price yourself out of the market but don't give your services away.


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11/24/2008 2:24:33 PM

 
W.   
NEVER GIVE THE CLIENT YOUR RAW FILE(S)!

Sell the client either JPGs or TIFFs. NEVER RAWs! The RAWs are your 'negatives', the original image data. You never hand over the original image data!

Set your price, add 25% for non-exclusive copyright, so that he can use it for one year, in one state, for billboards and print advertising (not for TV or film), and so that you can still use it in your portfolio and in your own advertising.
Another year? Another contract. And payment!

And after you make those JPG or TIFF files for the client, you need not burn them onto CDs or DVDs: you can send him the files via:

Podmailing.com is FREE and allows transfer of unlimited numbers of files of unlimited size. I've transferred upto 6GB files without a hitch.
http://www.podmailing.com/

or via

Pando.com is FREE upto 1GB of files or folders per transfer.
http://www.pando.com/

Saves burning disks, and is much faster at its destination. Let your client burn his own CDs or DVDs if he wants those.


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11/24/2008 2:26:00 PM

 
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