Robert F. Walker
Portrait Photography Marketing
I need, IDEA'S FOR MARKETING, in the area of "On Location", Portrait Photography. At clients homes or THEIR favorite location. (within reason). Also, Sports Teams, Senior's, Families, Special Events. Any idea's for marketing these areas of Portrait Photography successfully? Any Links you may know in "Marketing Photography", will be helpful too.
I think you'd probably enjoy looking at some books by a guy (whose name I forget) who wrote "Guerilla Marketing" and learning how to carve out your own particular niche market based on your own budget and specialized needs. IMHO, a lot of photographers use a kind of cookie cutter approach to marketing themselves that they get from attending seminars at various shows and association meetings. While some are probably useful, in the long run, I don't think they have all that much value vs. the custom individualized approach.
BTW, you probably ought to take a look at Maria Piscopo's web site for some other ideas. ;>)
Take it light.
As my kids are growing, I am trying to move from weddings to portraits. The thing I am learning, is you really have to offer something different. You have to do something that no one else is doing, or at least something someone hasn't seen in the last 20 or 30 years. And you have to have the attitude that THIS is how I DO IT. It's really hard to do because you want to be flexible. But, if you are doing something that people really want, they will pay top dollar. And, if it's different enough where it's even a little difficult for locals to figure out what you are doing, you've got a lock on the market.
Easy to say, and very difficult to do.
best of luck to you,
Good place to start.
I agree with Joe, be different, think outside the box.
I went back the following week and handed out small 3 inch pics to the kids who were there; all with my name and ph number printed on the back.
My phone rang off the hook within a day!
"Can I get a bigger pic?" "Do you do weddings?" "Can you do more pics of my son/daughter?" "My son plays soccer and I'm the coach, do you do team sports?"
What I did with these contacts was far more important than just fill the orders.
To this day, I send cards, newsletters etc to the parents of these kids, and still receive offers to shoot. Most of these kids sooner or later went to high school..some college. Guess what? The parents call me and say "Will you do our grad pics?" "Senior pics?"
Raport! Raport! Raport! When I met some of these parents, I talked with them..NOT about photography, but about them..what they do, what they like etc...From that I got a job shooting an industrial complex for a quarterly report to shareholders. Seems one of the dad's was a big shot at a large corp. All I asked for in return was a photo credit at the bottom of the pic...I did it for free!
Like you, I got away from wedding shoots a long time ago. I still do a few for close personal friends, and I do them for free! Maybe 2 per year.
Word of moth is the ultimate in marketing! Period!
All the best,
"word of moth?" LOL
Moths speak too quietly. :)
Word of MOUTH! LOL
|Log in to respond or ask your own question.|