 Estella Aguilar |
cost of photos today I took my first photo of realastate agents. I gave them my regular cost. now the two same agents want me to download four photos of them to a cd, to have them on thier business cards. I know that they were really impressed with my work. I havent thought about the price, and I dont know what to charge them. I dont have to use my photo elements for any changes.photo as is.I'e heard before realastate pics are expensive (234.00) but im only putting 2 and 2 on two different cd's. now, I know business cards are going to be passed out all around, everywhere. so whats my next step. can anyone be helpful? I told them I'd give them a call soon. can anyoneone help??
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Mark Feldstein |
I know, I know Estella, your enthusiasm for doing this work professionally is exceded only by your naive'te. Let me give a bit of advice. You should always, and I mean ALWAYS have a written contract with whomever you're shooting for BEFORE you shoot. And that contract should cover usage rights anticipated at that time and it should clearly state that additional usage rights for other purposes will be determined as the need arises. I don't mean to be harsh, but if you haven't thought about price BEFORE you start doing commercial assignments, then maybe you either shouldn't be charging them yet or just charging for expenses. Now to answer your question about what to charge, there are so many unanswered variables here that I couldn't begin to tell you. Usage and usage rights, who owns the images, press runs, photo credit, who prints, color, black and white, how much time pre and post production, etc., etc., all enter into the calculations. I strongly recommend you get some reading material on business practices and forms for professional photographers (Check out the publications list at ASMP.org, AND join a local chapter of a professional photographers association or two, even as an associate member, start going to meetings and meet and talk with other photographers about their business practices and pricing policies. It's a good way to learn too. :>) Take it light.
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Estella Aguilar |
hi mark thanks for your advice, it would been better if you could of gave me a rogh estimate on the price.yes your info was okay but,im not working now with the public only siblings I just need a qoute.
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Samuel Smith |
i still got tears in my eyes.
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Jagadeesh Andrew Owens |
WOW @ Estella! Don't dismiss Mark so quickly. He offered you some great advice and you just snubbed him. You have to start learning how to charge at some point, if you become good enough to sell, and he pointed you in the right direction, hell - he REALLY picked you up and carried you there. I think, in this case, you should charge nothing because you didn't have the foresight to include it in any verbal or written contract before the work was done.
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Kerry L. Walker |
If you intend to get into commercial photography in the future, take Mark's advice. However, in this instance, if I understand correctly, you shot these photos as portraits so I hope you got what you expected to make up front. As far as using these photos for their business cards, I would just charge them an extra $25.00 for your time in burning them and the cost of the CD with the stipulation (in writing) that they may be used for that purpose only. After all, these photos aren't really being used for what I would normally call commercial purposes (Meanwhile, make a plan for what you will charge in the future if additional agents ask you to do the same. As a disclaimer, I am not a commercial photographer. I shoot weddings, events, portraits, etc. and I have a price list.
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Mark Feldstein |
Yep. Ya gotta understand Estella, Kerry's price list, like my fee schedule, was likely developed over time with careful consideration of all the costs (or most of them anyway) of doing biz, pricing our time correctly, adding a few bucks for dealing with client angst, expenses, flexibility, and fair market value. Well, some times. I have clients who order either ala carte, so-to-speak, (or by bus). The ones that order in a onesy twosey kind of way, pay a lot more than the others who just ask me what the whole deal is going to cost. Why? Because I HATE going back and revising my original pricing. Seewhatimean? I'll tell ya what Estella: Go to the Advertising Photographers of America web site, find our pricing survey from awhile ago and you'll get an idea of what you can earn by properly assessing the value of commercial photography and its worth to our clients who value our services. Latah.
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