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copyright of my pictures


Ok...i'm gonna be taking for the first time pictures for a new web site of a resort here in jackson hole.....i don't know much about..but if they want to use a my pictures for something else more than the web site.....should I set a diferent price....???? also how much will be a fair price if this is my first time in a real job !!!!!

i'm not really worry about the money,because this will be a great oportunity and it will "open" more doors for future jobs....but I don't want to give away my work.......
please some advice will be great..!!!!!

thanks,Pedro Diaz.


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December 20, 2005

 

Mark Feldstein
  It's kind of funny Pedro, that when someone is offered a paying gig for the first time, more often than not, they think that by low-balling the fee they'll get future gigs from the same client or referrals to others. That really ain't the way it works.

What happens if you do that, is you get yourself locked into a lower price structure and if you suddenly shock the client with what a professional will charge, they'll tell you "thanks but no thanks" and then go play low ball with someone else. So, in spite of what others may tell you, IMHO if you're selling your professional services for professional use, then you need to establish yourself at professional rates early on and operate as a professional.

So, the answer to your first question is absolutely yes. You charge based on the use and value to the client and in a written contract / agreement, tell them you hold the copyright and that you must be compensated for additional usage fees beyond the initial use. Failure to do so is an infringement on your copyright. See the membership survey at http://www.apa.com (Advertising Photographers of America). Download forms for copyright registration at http://www.copyright.gov under visual arts.

Allworth Press publishes or used to publish a couple of books on Business Practices for Professional Photographers with forms on CD. I suggest you get that, read it and use it as a springboard so-to-speak for your contracts.

What I'm saying is that essentially, it doesn't really matter in the least whether this is your first real assignment or 1000th. If your work is professional quality, given the value of that work to your client's business and marketing program, you need to be compensated accordingly. Get the pix? ;>)

If you really need help with what professionals charge for similar work, join a local chapter of a professional association like APA, ASMP (American Society of Media Photographers), PPofA
(Professional Photographers of America) go to their chapter meetings, meet other local members, discuss fees and rates, etc. and network a lot.

BTW, I have a client that's a hotel group with 7 resorts around the west coast, Idaho and Colorado. They have an inhouse ad agent. Most of my work for them is done with large format equipment and studio lighting. I charge them a commercial day rate of $1,600 per day, plus expenses, usage fees, assistant fees, and always have a signed written agreement covering these items plus other incidentals BEFORE I even book a flight.
Take it light.
Mark


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December 21, 2005

 
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