 Kelly Guymon |
selling pictures I am just getting started with my photography business. I take landscapes and portraits. I am in the process of making my first professional sale of a landscape. What would be a good profit margin to mark up the pictures, but at the same time be fair to the customer?
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Bob Cammarata |
For an un-framed enlargement, take the cost of the print from your lab and double it. Then add the cost of all shipping materials and enough to cover postage. If you print your own and the results are as good, use the lab's pricing for an equally sized print and follow the same system of mark-up. Framed prints would of course command a much higher price. If you are just starting out, this pricing structure won't scare anyone away. As your reputation grows you can charge much more.
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Kelly Guymon |
Would I follow the same rule for framed and matted prints as well, or is there another formula to use?
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Bob Cammarata |
That would depend upon whether you do the work yourself or sub it out to someone else. Pricing ones "time" is subjective. It's up to you to determine how much your time is worth. If the prints are matted and custom-framed by a pro, they will cost a lot more to produce and most customers will balk at too much of an upcharge.
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Kelly Guymon |
I guess what I'm asking then, is what would be an upcharge that is profitable but fair on outsourced framed pictures?
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