 Cyndee Wanyonyi |
Selling a Photo for a Business Logo I know there have been a lot of questions about this kind of stuff, but I can't seem to find exactly the answer I'm looking for, so here goes... I've been asked by someone to sell him a large print of the Buffalo Staredown. He will be using it as a logo for his very reputable business. If he buys it as a business logo (in addition to the print), does this mean he has the right to use it for anything related to his business? Also, if so, how much would I charge him? If he decides to just buy a print of 24x30 (not as a logo), how much would one charge? I know it's all relative, but I just want some figures thrown out at me.
|
|
|
|
||
|
BetterPhoto Member |
Cynthia, Check out photographersindex.com with help determining a price. Sell him a license to use it only in his logo and your invoice needs to state as such.
|
|
|
|
||
|
Cyndee Wanyonyi |
I just checked out that Web site, but I'm still not sure about the pricing for using it as his logo. Would I charge him EVERY time he wants to use it? For example, if he uses it for 5,000 brochures this week and next month he wants to use it for a magazine ... do I charge him two different times with two different invoices?
|
|
|
|
||
|
BetterPhoto Member |
Cynthia, Yes. "Pay as you play" is the rule unless he offers a bigger sum for an umlimited usage. Then doble or triple your price. Photogs index is not the most thourough with its pricing guide. Jim Pickerall sells the best book out there on the whole subject, but it is $40. His site is pickphoto.com. If it was up to me, I would propose $250-400. for just the logo. If he is shocked, then negotiate from there. It is an art. Good Luck, Charlie
|
|
|
|
||
|
Justin G. |
Did you get your model release? Don't forget as this is extremely important! Haha, just kidding. Good luck though! .justin.
|
|
|
|
||
|
Michelle Ross |
I just had a similar situation happen . . . I went to a client's home today to get her Sr. Picture order together. . . when I got there mom showed me "posters" that had been made from this girls photos to use for her potential music career. . . I kind of just smiled and thought to myself how am I going to deal with this . . . this girl has an amazing voice and does plan to pursue a music career. . . so I went through the order session and got to the end and very politely just commented that if they planned to use the posters, etc. that technically they would need a release from me to do so since the images are copyrighted. THey ordered a nice size order from the Senior pics however. . . I dont' really just want my images used and abuse either. . . I kind of mentioned that I really didnt want everyone doing that but I realized this was a different scenario than most sr. pics I would do . . . so we got to talking about potential uses for the images and I basically said that if it come to that I would just be interested in granting use for a one time fee per image. What happened was I delivered the proofs on a CD with ©Proof on them . . . but the little brother took the images from the CD and transferred them to their computer and put them in a paint program to create the posters. . . I thought I had put the photos at low enough resolution but evidently not . . . they just printed them on their home computer and it isn't that great of quality but the pics still looked good . . . I may never see any additional money from this but at least I made my point to them . . . but for future purposes proofs will have it ACROSS the photo that is for sure. . . I can't decide how I feel at this point . . I"m flattered that they think the images were good enough to use(possibly for CD covers down the road) but at the same time they have copies of the images on their computer now and I really have no control over it. .. a lesson learned if nothing else. .. I told them at the very least I wanted to at least be given the credits for the image but would work with them whenever the time came from that . . . leaving them to believe that I expected compensation for additional use!
|
|
|
|
||
|
Roy Blinston |
Your invoice should state clearly the conditions you are releasing the photo for. To be reasonable, if he intends to use it as a Logo, then you should sell him all the rights (for every application). It would be unreasonable for him to have to pay (in this case) for every single use. As for Logo's in general (I am a graphic designer)... it would be highly unlikely the "photo" would not be altered in some way (often converted to vector art) because a LOGO should be able to be used in all mediums. Photography is limited to "full tone". A vector version would be more universal in it's application (crucial to general Logo useage). Because of this alteration to the original, it just may fall into another category and not be liable for a fee (in a general photographic sense).
|
|
|
|
||
|
This old forum is now archived. Use improved Forum here
Report this Thread |
||