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Photography Question 
Anthony W. Hathaway
 

web site optizimation


Kerry Drager E-mailed me a very helpful article by Jim Miotke about web site optimization with several good links to Wordtracker and Link Explore. My question has to do with getting the keywords onto my deluxe web site. In the update section it talks about the galleries. Is this where I should put the keywords? Are the picture titles also considered keywords? What area of the website is most important to enter the keywords for best web optimization? Thanks!


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12/2/2004 1:35:00 PM

 
Kerry Drager
BetterPhoto Member
Kerry's Photo Courses:
4-Week Short Course: Creative Close-ups
  Hi again! More good questions! It just so happens that each BetterPhoto Deluxe Site and Deluxe Pro Site includes a great section called "Search Engine Optimization." Look for it in your own Deluxe Update Center. There, you'll find not only helpful tips and tricks, but also text boxes in which you can input titles, keywords, and descriptions. Incidentally, time is also a factor ... i.e., the longer your site is in operation the better the search engines will like it!

Also, periodically, I return to my own Search Engine Optimization area ... in order to check to make sure if anything needs updating. For instance, I've had my Deluxe Site for a few years ... but later, when I started including articles and tips on my site, then I made sure the search engines found out about it (via the keywords and descriptions)!

Hope this helps,
Kerry Drager
BetterPhoto.com
kerry@betterphoto.com

P.S. Yes on the picture titles/descriptions, etc.! After a fellow BP instructor started putting more specific information in the captions of his Deluxe Site galleries, his stock photography business jumped. Example: Instead of using just "Mountain Lake" as a title - with no other description - he now would include "Lake Tahoe, Sierra Nevada". And if hiking or fishing or whatever is involved in the photo, then that should be included too! Every photographer is different, of course. It all involves thinking precisely who your audience is and then figuring out which "keywords" they might type into Google or Yahoo.


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12/2/2004 6:22:00 PM

 
Kerry Drager
BetterPhoto Member
Kerry's Photo Courses:
4-Week Short Course: Creative Close-ups
  P.S., Part II: You have a terrific site, by the way! In the keywords you type into your Deluxe Update Center, for example, be sure to include these phrases: "Antarctic photos" and "Arctic photos". You have some wonderful images of those areas - and not every outdoor photographer does ... I know I don't!


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12/2/2004 6:30:06 PM

 
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