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Photography Question 
Jaime Finseth

Rates for Shooting Real Estate, Restaurants?

I have been approached about taking photos of local real estate and restaurant buildings. I have never done this type of work before and am seeking advice on how to price this type of work. There are approximately 20 locations within a 30-mile radius and then about 30 more locations statewide. Thanks in advance for any comments or suggestions.

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6/9/2009 11:47:50 AM

John H. Siskin
BetterPhoto Member
John's Photo Courses:
4-Week Short Course: An Introduction to Photographic Lighting
  Hi Jaime,
I canít tell you what to charge. I donít know what your market will accept. What I can tell you is that before you assign a price, you should define the level of quality you need to achieve. For instance, I have done the quick-and-dirty method, on-camera flash and walk through the site. Then the client might need something more - Iíve done work with two lights and the camera on a tripod. This takes more time, so the client needs to pay more. Finally there are times when I show up with more than half a dozen lights and spend hours getting the shot just right. All of this depends on the kind of image the client needs. With the quick-and-dirty method - the first one I described - I might shoot 10 sites in a day. Obviously, this is much less expensive than method 3. However, if the client only has one site for me to shoot on a day, I have to charge more than if there are several sites, even if the site doesnít take a long time. I hope this helps!

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6/15/2009 5:26:40 PM

Roy Blinston
BetterPhoto Member Since: 1/4/2005
  Sometimes I ask the client is they have a budget in mind. Depending on how much dosh he has in his kitty, this would be a start point for your quoting (and quality level per John above).

Personally I have found many Real Estate people to be looking for "el cheapo" rates. So you don't waste too much time with the quoting... ask them what budget they had in mind, then quote accordingly with the relevant quality level to match close to their budget.

Hope this helps.

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6/23/2009 3:23:50 AM

Kelly S. Andrews
BetterPhoto Member Since: 12/31/2002
  I usually charge $50/hour including travel and editing time and they get a CD or DVD of the high-res. images. This has been acceptable to all of my clients in NJ.

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6/23/2009 5:47:39 AM

Roy Blinston
BetterPhoto Member Since: 1/4/2005
  $50 an hour sounds very reasonable. You should have lots of clients at that price. If you are happy with that rate then that's the right costing.

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6/23/2009 9:35:41 AM

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