 Sherree Coysh |
How much to sell your photos for? I know this question has been asked time & time again but I still am yet to get a satisfying answer.My friend & I have started up a business like venture selling postcards (which is doing better than expected)and have been approached my many people to do other photos eg- Portraits,Weddings etc but that ever elusive question of what to charge is a constant source of headache.What hourly rate is acceptable,what about travelling etc.We have compared other prices of people of varying degrees of experience but they vary greatly.We currently sell our A4 enlargements for A$30.00.Is this on average? Please help as we don't want to over charge for our services but we don't want to under charge either!! Sherree Coysh Cudgewa, Victoria Australia.
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Damian P. Gadal |
You could try calling other wedding photographers and ask them for a quote for an upcoming wedding to get some ball park figures for the market....
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Melissa L. Zavadil |
This question is very much tied into where you are located and what the market will bear. (You can not have a US person tell you what to charge or a UK person for that matter) You need relevant data just for your location. An example would be diet coke in the US for 50 cents is not the same in Europe, it is Light-coke (and not 50 cents.) You need to do extensive research as Damian suggested and place your prices where you believe the product/service 'you' offer fits. You need to take into account; experiance, market characteristics, target market, buying patterns, etc. You could place your prices well above what others charge just based on your services and if they are different and the market will bear it, or just the opposite. One of the best ways to do price research is go to the market and try to buy that 'something.' This will also get you some interesting inside information on how much they are offering and also what the details are. For the most part art is very much fluid in the price. You can go to an art exhibit and see really weird stuff for thousands and thousands of dollars and then you can see someone that has something that is really neat that you could actually see putting in your living room for just a hundred bucks. The artist calls the shots (whether good or bad.) Typically, with photography there is a better 'price graph' and it is not 'as' unjustified. Summary; evaluate your skills against the competition and try to set your prices according to that. A good solid business plan will help to make sure that you are making a profit (or -- on the road to do so) and including time, expenses, depreciation of your equipment etc.
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