BetterPhoto Q&A
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Photography Question 
Kimberly Armstrong
BetterPhoto Member Since: 8/26/2005

How to Advertise with NO Money...??

I need some advice. I have absolutely no resources to advertise beyond the few wedding sites that I'm on, but since those are free listings I'm at the very bottom of the listings. How can I get my name out there with no money to spare to advertising? Any suggestions would be soooo grateful. I specialize in wedding photography.

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1/6/2006 8:15:12 AM

Debby A. Tabb
BetterPhoto Member Since: 9/4/2004
Could you try making brochures on your home computer for wedding stores?
I have CDs in stores ... they are just cheaper and they can view more of my work.
Also, ask a busy bridal shop if you can hang out and pass out information and answer questions about wedding photography for a weekend.
You could also put lettering on the back window of the car.
Hook up with a caterer: trade your time and portrait work to their company if they refer you to X amount of people. You can do this with a florist as well.
These are just a few ideas to get you started with little to no money. I hope it helps.

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1/6/2006 8:48:27 AM

Denyse Clark
BetterPhoto Member Since: 10/2/2002
  Kimberly, I'm in a similar situation... This is what I've come up with so far:
I got a Deluxe Web site here at BP ... then once it was done, I did an email to everyone I could think of giving them my site name and asking for them to check it out and pass it on (friends, family, lots of business contacts, etc.).
I also asked several friends and family members if their company has an employee bulletin board, which they did, so I printed up flyers and put business cards on them (office stores sell a nice self-stick business card holder, and I just modified it a little to fit 5 cards in there). And the flyers are now hanging in several large companies in town! My gym also has a posting board, so one is there, and I know there are some coffee shops and convenient stores that also have bulletin boards around town. Maybe your town does also!
In the nicer weather, I am planning on printing lots of my flyers (they show a few pics and list some general info, directing them to my website for more) and doing the old-fashioned "pounding the pavement", distributing them to neighbors. Hope this helps!

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1/6/2006 9:36:52 AM

Craig m. Zacarelli
BetterPhoto Member Since: 2/3/2005
  You could look into your local chamber of commerce. I heard they have special "networking" functions. It's where all the members can meet and discuss their business and make new contacts, trade business cards, and such.

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1/6/2006 12:52:41 PM

Pat Worster
BetterPhoto Member Since: 4/21/2004
  Hi Kimberly, I just sent out 45 flyers to advertise my Intimate Images Valentine's Day Special to all of the hair salons in the surrounding towns. I have had a few calls. I enclosed a business card in each one. Hair salons and florists are good places to advertise, and all it cost me was my time, the paper, and a little bit of ink and the postage.

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1/7/2006 3:20:48 PM

Craig m. Zacarelli
BetterPhoto Member Since: 2/3/2005
  Reading through the 2006 Photographers Market, it says mailing out a small flyer with a couple of sample photos in it and your Web address is a good idea. Anything to steer traffic to your site is good. If you know a kid who delivers the local newspaper, have him stuff a flyer into each Sunday paper...just dont let the paper find I had a friend who had a 1-900# (Psychic line) and he printed up business cards and left them in public it worked.

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1/7/2006 7:57:09 PM


BetterPhoto Member
  Ask a few local bridal shops if you can take photos of some of their dresses being modeled and then do your bride best. And then give them a matted and framed 11x14 to hang in their shop with your info on the frame and some business cards to hand out.

Chris Walrath

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1/9/2006 6:03:12 PM

Megan Franks   I've found that word-of-mouth is the best & cheapest form of advertising. Just make sure that you include several extra business cards whenever you deliver an order to a client. Also, you can give incentives to established clients: so many prints for each referral they send your way. Everyone loves free stuff! Check with your chamber of commerce to see if they make welcome baskets for new families or businesses in town. Ours does & asks businesses if they would like to include coupons. A website will also spread your reputation much farther than you think. I've had people whom I've never met tell me they've seen my work on my site & want to arrange a sitting sometime soon. Good luck!

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1/10/2006 7:45:29 AM

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