BetterPhoto Q&A
Category: New Questions

Photography Question 
Julie Rose
BetterPhoto Member Since: 5/10/2005
 

New BetterPhoto tagline - need your help!


Hi again everyone! We're looking at a new tagline for BetterPhoto, and I want to get your reaction to our top 3 choices. I'd like to know which one best reflects our brand (fun, learning, community). Also, would love your impressions of each.

Thanks!!

BetterPhoto.com: Learn. Click. Create!

BetterPhoto.com: Learn to take better pictures – in a snap!

BetterPhoto.com: Where learning photography is fun!


To love this question, log in above
7/5/2005 11:06:42 AM

 
Christopher A. Vedros
BetterPhoto Member Since: 3/14/2005
  I like the first one.

The third one is okay.

Really don't like the second one.

I think the second and third taglines both sound like a site for beginners only -- not a place that would also appeal to serious professionals.


To love this comment, log in above
7/5/2005 12:25:29 PM

 
Angela K. Wittmer
BetterPhoto Member Since: 7/13/2003
  Learn Click Create

in my opinion, the best one

Angie


To love this comment, log in above
7/5/2005 12:36:49 PM

 
Bob Cournoyer
BetterPhoto Member Since: 2/9/2003
Contact Bob
Bob's Gallery
bobslens.com
  I don't know..."learn,click,create" sounds more like an ad for a photo-manipulation program. And I agree with Chris on the 2nd and 3rd choices.
A dissenting opinion is, nontheless, still an opinion....:-)

Bob

Or, how about what you said? Fun, Learning, Community??


To love this comment, log in above
7/5/2005 12:50:14 PM

 
Justin G.
BetterPhoto Member Since: 7/13/2004
  If if has to be one of those three then the first one. But if anything else, Fun, Learning, Community is pretty darn good.

V/r

Justin


To love this comment, log in above
7/5/2005 1:04:34 PM

 
Bob Cournoyer
BetterPhoto Member Since: 2/9/2003
Contact Bob
Bob's Gallery
bobslens.com
  Just a hair off-topic. Is there a way for BP to put questions from BP like this that they would always stay at the top of the list?? Incase no one answers for awhile so they don't get lost in the shuffle??
Bob


To love this comment, log in above
7/5/2005 2:26:54 PM

 
Gregory LaGrange
BetterPhoto Member Since: 11/11/2003
gregorylagrange.org
  If anybody's interested, they'd answer, so keeping it at the top wouldn't make a difference.
Flip a coin, it's just a tag line. learn,create,explore, just about anything would work. Anybody know the old tagline without going to look at it?


To love this comment, log in above
7/5/2005 2:39:10 PM

 
Kerry L. Walker   How about - Home of the Multiple Personalities?


To love this comment, log in above
7/5/2005 2:47:05 PM

 
Bob Cournoyer
BetterPhoto Member Since: 2/9/2003
Contact Bob
Bob's Gallery
bobslens.com
  It isn't ..."with Jim Miotke"..??


To love this comment, log in above
7/5/2005 3:00:42 PM

 
Rick Richardson    Julie, coming from an advertising family, my honest opinion is that you'll be making a mistake with any of these taglines.
BetterPhoto has become a classy site for photographers of all levels.
Are there some others you were considering?


To love this comment, log in above
7/5/2005 3:01:10 PM

 
Julie Rose
BetterPhoto Member Since: 5/10/2005
  Kerry W. - do you mean the BP staffers or the members, LOL?

Rick - yeah, I've been in marketing for 8+ years and this has been a doozy of a tagline to land on. We have a huge list, but what I really want to do is have a tagline that focuses on you guys -- what you get out of the site -- while conveying our brand identity (fun, community, learning) to encourage new members to join us. Any ideas?


To love this comment, log in above
7/5/2005 3:05:40 PM

 
Christopher A. Vedros
BetterPhoto Member Since: 3/14/2005
  Is this to replace "Photography Courses, Photo Contests, Digital Camera Reviews and more... BetterPhoto.com" ?

How about BetterPhoto.com . . . where Better Photos and Better Photographers are found.

Just a thought.


To love this comment, log in above
7/5/2005 3:08:14 PM

 
Irene Troy
BetterPhoto Member Since: 5/27/2004
  I've got to agree with Rick - I really don't think that any of these 3 work that well. If the choice has to be from these 3 the only one that even comes close to working is # 1. I'd like to see a tagline that was a little snappier and perhaps a little classer. Okay folks, we have a challenge - helping Julie to come up with something better. A spin on Bob's idea: BetterPhoto - sharing, learning, community.


To love this comment, log in above
7/5/2005 3:11:50 PM

 
Kerry L. Walker   Well, Jim M. did sign in once as Jim Z. and, jokingly claimed they were the same person. Actually, I was referring to a certain person with multiple accounts and more names than a baby book. He/she even posts back and forth with himself.


To love this comment, log in above
7/5/2005 3:11:54 PM

 
Peggy J. Sells
BetterPhoto Member Since: 10/4/2004
peggysellsphotography.com
  Learn. Click. Create!

This would be my choice.


To love this comment, log in above
7/5/2005 3:14:53 PM

 
Daniel Diaz
BetterPhoto Member Since: 4/20/2005
  How bout Betterphoto.com
"Where Photographers Come to Share"
I think this is what this site is all about, sharing photos, techniques, ideas, and most of all our passion for photography. This makes the most sense IMHO!!


To love this comment, log in above
7/5/2005 3:18:42 PM

 
Kerry L. Walker   Good one, Daniel.


To love this comment, log in above
7/5/2005 3:19:51 PM

 
Bob Cournoyer
BetterPhoto Member Since: 2/9/2003
Contact Bob
Bob's Gallery
bobslens.com
  When I see the word "photographer" I think of the professional photographer, not me, the hobbyist. So if I googled looking for a photo-site, I might pass "BP, where photogra........" looking for something more friendly...does that make sense?
Bob


To love this comment, log in above
7/5/2005 3:24:55 PM

 
Daniel Diaz
BetterPhoto Member Since: 4/20/2005
  I agree Rob, but the second part "come to share" is a passive statement that leads the reader into a sense of security and a non-intimidating welcome to all!


To love this comment, log in above
7/5/2005 3:28:48 PM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  Is the current one: Get tips, answers, & stunning pictures. If it is, I think that is a pretty good one. If it has to be one of the three, then number 1. About number 2 & 3, I agree with Chris, it makes it sound like a site for beginners.


To love this comment, log in above
7/5/2005 3:32:51 PM

 
Diane Dupuis
BetterPhoto Member Since: 12/27/2003
  Thanks for asking Julie! It's fun to feel part of the process!
I really like Irene's suggestion - Sharing, Learning, Community.
I truly think community should be in the tag. It's one of the best parts of BP... Of course the contest, courses, store, reviews, newsletters, etc. are all great - but community is the first word that comes to mind when thinking about BP.
We are sharing our work with one another, learning from one another...
If I absolutely had to choose for the three suggestions - I'd have to go with #2 - although quite cheesy - I think it's pretty catchy...
But I don't think any of the three work. You need something that will cover all levels of expertise here at BP (from total beginner to seasoned professional!)


To love this comment, log in above
7/5/2005 3:34:59 PM

 
Justin G.
BetterPhoto Member Since: 7/13/2004
  Daniel is also a psychiatrist!!

Betterphoto - Where you can come and have a sense of security given by a non-intimidating welcome to all!

Just messin with you Daniel you make a good point and I agree!

Betterphoto - Where photographers come to share, this is what I like.

But again #1 if it has to be from the 3 Julie gave us.

V/r

Justin


To love this comment, log in above
7/5/2005 3:37:15 PM

 
Kay Beausoleil
BetterPhoto Member Since: 5/31/2004
KayBeausoleilPhotography.com
  For me, none of the three; they all mean "beginner" to me, even the first one.

Why change the actual one? If you must, Chris and Daniel came up with great ones, and they're all-inclusive, too.

And why the sudden warm-fuzzy emphasis on "community"? Is BP trying to morph into alt.support.photography? Yes, it's great to chat with others about photography while learning bunches, but no, I don't want to be pushed into playing well with others -- not what I come here for.

Kay, the resident curmudgeon.


To love this comment, log in above
7/5/2005 3:51:13 PM

 
Nobu Nagase
BetterPhoto Member Since: 5/31/2003
  Those who have read my Bio/About section, you would know I'd go with Irene and Diane..., Sharing, Learing, Community.

And I agree that none of the three above would click quite right...


To love this comment, log in above
7/5/2005 3:55:38 PM

 
Daniel Diaz
BetterPhoto Member Since: 4/20/2005
  Thanks Kay,Justin,&Kerry just think how warm and fuzzy this sounds.
www.betterphoto.com
"Where Photographers Come to Share"

Makes me all tingly inside,
HAHAHAHAHAHAH


To love this comment, log in above
7/5/2005 3:57:20 PM

 
Julie Rose
BetterPhoto Member Since: 5/10/2005
  >>And why the sudden warm-fuzzy emphasis on "community"? Is BP trying to morph into alt.support.photography? Yes, it's great to chat with others about photography while learning bunches, but no, I don't want to be pushed into playing well with others -- not what I come here for.<<

Totally understood...BP means a lot of things to a lot of people. When we did our member survey about a month ago, we found that people think of BP in this order: learning, community, fun. So, no, I don't want to go overboard on the community aspect, but it is an important part of who we are.

And no, you're not a curmudgeon ;-)


To love this comment, log in above
7/5/2005 4:03:03 PM

 
Daniel Diaz
BetterPhoto Member Since: 4/20/2005
  Hi Julie, I haven't answered your original question yet so I will now. From a marketing aspect number one is the best choice, besides mine of course. HAHAHAHAHAHAHA!!!!!!!!


To love this comment, log in above
7/5/2005 4:06:47 PM

 
Nobu Nagase
BetterPhoto Member Since: 5/31/2003
  So, we do not have to be bound by three words... it's just that psychologial thing, we seem to bunch up three words for catch phrase and captions...

ok, ...skip community, although it's one of the things people feel very strongly about...

"Sharing and Learning"...


To love this comment, log in above
7/5/2005 4:46:17 PM

 
Kay Beausoleil
BetterPhoto Member Since: 5/31/2004
KayBeausoleilPhotography.com
  Outnumbered by the Warm Fuzzy Ones. OK, let's vote (see, sense of community here) for a School Song -- how about Cumbaya? (Ask your parents.)

The first choice has bad associatioins for me: Many years ago, a fast food chain who'll go unnamed changed its advertising slogan in Canada from "Food, Quality and Service" to "Food, Friends and Fun". From that time, surly service for the customer and a sense the "friends and fun" was for the employees behind the counter among themselves. (Before anyone writes me: I'm sure everything's great again; I just haven't been back to find out.) I'm also sure BP won't become like that, but I'd rather have emphasis on the product BP's selling. The Great Time I'll have when I get there is my business.

If BP needs a tagline at all (how many of us noticed the old one?), how about: "Better, Best"? Everyone, everything's included ...

Kay, whom Julie thinks isn't a curmudgeon.


To love this comment, log in above
7/5/2005 5:42:16 PM

 
Susana Ms Heide
BetterPhoto Member Since: 7/30/2003
Contact Susana
Susana's Gallery
  How about:

Betterphoto: BE your best!

Or

Betterphoto: Your best PhotoConnection

Or

Betterphoto...... hmmmmm

Gotta go, got visitors, no more time to brainstorm


To love this comment, log in above
7/5/2005 6:14:24 PM

 
Laura Clay-Ballard
BetterPhoto Member Since: 2/8/2005
  My first thoughts are:
#1 - sounds like something for beginners
#2 - yuk
#3 - for beginners, again

Q? is the focus on getting new beginner photographers? If so, then either #1 or #3 would work.
Fun is a good marketing word.
We do have fun here - or at least I do! LOL
I'll have to think about it some more. It's getting close to my bedtime .. maybe in the morning after a couple of cups of coffee I can come up with something .. :>) .. goodnight, y'all!


To love this comment, log in above
7/5/2005 6:49:45 PM

 
Rob Zuidema
BetterPhoto Member Since: 3/19/2005
  How about:

BetterPhoto.com
Learn to take a better photo.

Just a thought.


To love this comment, log in above
7/5/2005 6:53:15 PM

 
Dorothy Neumann
BetterPhoto Member Since: 2/21/2004
  Well, I hate people who criticize things without coming up with something better, but I'm too tired to be clever tonight. However, I've got to say that all three of the preliminary suggestions sound like high school rhetoric. Surely we can brainstorm something better. Surely someone here has taken Advertising 101.


To love this comment, log in above
7/5/2005 7:34:01 PM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  Rob,
That's a good thought, but it's very close to #2. And it makes the site sound like it's just for beginners, which it's not, it's for all photographers.


To love this comment, log in above
7/5/2005 8:21:42 PM

 
Sherry S. Boles
BetterPhoto Member Since: 2/28/2005
  I don't like the three choices.
I am a beginner photographer. But I do have a little marketing experience (formerly a marketing teacher and currently involved in heading publicity for a not-for-profit organization).
I don't feel like any of these sound like a tagline that would attract me. I thought Rob Z. had the best suggestion that I saw. My daughter suggested:
BetterPhoto.com
Where the best photographers come.
I'm like Dorothy...way too tired to come up with anything right now but I did want to put my one cent worth in on the subject. :)


To love this comment, log in above
7/5/2005 8:25:39 PM

 
Rick Richardson    >>I hate people who criticize things without coming up with something better...I've got to say that all three of the preliminary suggestions sound like high school rhetoric...Surely someone here has taken Advertising 101.<<

It's OK, it's OK. Actually, some of the best artists are slightly negative in their outlook. Interesting..Cezanne at times hated his own work. Once, frustrated and in disgust, he threw his recent works in some bushes while walking down a path. Who came along and spotted them? Renoir! Who later put them up in his own studio! Isn't it ironic. But Cezanne prevailed over himself - and became an world renowned master.

Julie, Greg revealed the answer. Get rid of the tagline. That's right, ditch it. What good is a tagline now? Look at the homepage. Where is it? I don't see it. If a photo is worth a thousand words - how will one tiny, catchy phrase give you more marketing power?

And have taglines really benefited? Example: "Quality is job 1" Think about this and who it belonged to. Think again.

Here's a possibility: Change the font and increase the font size of Betterphoto.com -needs to be more impressive -yet retain classy feel.

Maintain presence of founder Jim Miotke with photo and perhaps short quote from Jim.

Include more photos of members' work. Contest winners without making newcomers hunt for them. Showcase these on the front page and change them daily...as you are doing. This says immediately what Betterphoto is all about. Make the students/members work the focal point of the home page and leave taglines for magazines or brochures.

Just some thoughts....hope it helps!



To love this comment, log in above
7/5/2005 8:41:38 PM

 
C Sundown   A Few Ideas...

BetterPhoto: Capture It!

BetterPhoto: Made by Photographers

BetterPhoto: One with the Photographic World

BetterPhoto: Learning by Seeing, Succeeding by Doing


To love this comment, log in above
7/5/2005 8:41:45 PM

 
Matthew Slyfield
BetterPhoto Member Since: 4/5/2005
  Julie,

I don't think any of the three are good choices.

I work in IT. If I saw the first one without the BetterPhoto name next to it then I would be thinking about computers not photography.

The other two sound like the site is targeted to beginners.

Does BP realy need a tag line? This site is many different things to many different people of all skill levels. No thirty second sound bite can possibly encompass it all.


To love this comment, log in above
7/5/2005 9:12:41 PM

 
Charlene Bayerle
BetterPhoto Member Since: 1/9/2003
PictureThisbyChar.com
  I agree with Rick....why do you need a tag line?????
If it's to attract more photographers, please excuse me for saying this, not to be rude,....but arent there enough entries in a month, that are already over whelming to the judges!!!!!
I agree with Rick on showcasing the members you already have!!!!!! New members will always come along, word of mouth is your best advertising!!!! Just my opinion.....


To love this comment, log in above
7/5/2005 9:37:52 PM

 
Julie M. Cwik
BetterPhoto Member Since: 3/2/2005
  I also, don't like any of the three choices, but if I had to choose one it would be #1. I have read through everyone's ideas and like "Learning by Seeing, Succeeding by Doing" from C.S. the best. Julie, what were some of the other ones?


To love this comment, log in above
7/5/2005 10:15:56 PM

 
Jim Miotke
BetterPhoto Member
BetterPhotoJim.com
Owner, BetterPhoto.com, Inc.
  Thank you all for your thoughts and suggestions. I just wanted to answer a recurring question: although we haven't made use of it for some time, our previous tagline was...

"honest answers for budding photographers."

We feel that this previous tagline may not work anymore, partly because of the criticism brought up many times here - it's exclusively for beginners. We are proud that we help beginners, but most of you are advanced-level photographers.

Also, we are about a lot more than Q&A nowadays. As some of you have mentioned, we are about a contest. But we are also about our awesome community. And then there is this learning thing - both via free content and via our online photography courses.

For those of you who suggest not having a tagline: don't worry. This won't change a thing about your positive experience of BetterPhoto. We are simply trying to address one small criticism people give us: many people tell us that when they visit the site, they don't really understand what we are all about. So we are trying to help them "get" the BetterPhoto vision, without diluting that vision or becoming too "corporate".

It's really fun to hear what you are all coming up with.

So let's keep it going... give it your best shot!


To love this comment, log in above
7/5/2005 11:46:50 PM

 
Gregory LaGrange
BetterPhoto Member Since: 11/11/2003
gregorylagrange.org
  Sounds more like a small homepage change than necessarily a tagline. Charlene sounds a little too worried about the contest.
Highlight or make more of a presence that it's a teaching/learning place that get's you on your way rather quickly. Either quick and easy to sign up for a class, or quick and easy to ask a question and get answers. And the set up of a web site/page is made easy. Especially since the registration of domain names is taken care of. Think very few would know what you'd need to do if you asked them.
Make the classes, the q/a, and the websites the first focus. Then the contest. If you still need a tagline, include all the four in it. Galleries share fotos, q/a and classes share knowledge, contest is supposed to be a fun thing so that's the joy part.
A better place to share photos, share knowledge, share in the joy of photograpy. Doubt there'll ever be a way to talk about community in a tag line without sounding corny.
If you want to shake a "beginners" label, push the range the classes go. And also find out what was it that gave those people the beginners impression. Was it first view of the home page? How they heard about it? The predominance of "please look at my photos" on the q/a page? Was it picture.com fugitives who said that?


To love this comment, log in above
7/6/2005 2:51:24 AM

 
Daniel Diaz
BetterPhoto Member Since: 4/20/2005
  I'm going to chime in once agaian guys.

"Where Photographers Come to Share"

It incompasses it all, begginers, advanced users, and pros. It's all about the photography and sharing our photos, techniques, tips, ect..... That's the best tag so far, and not just because I thought of it.


To love this comment, log in above
7/6/2005 3:16:53 AM

 
Rick Richardson    Jim, Agree bigtime about the old tagline. Who are these people that don't get what you are about? They must be real young or have never laid hands on a camera! It seems your first tagline is cleverly woven into your name: Better-Photo. I instantly get what this is about.

Variation on Daniel's idea, which is very simple:

"Where amatuers and experts meet"

"Where amateurs and professionals meet" (or 'beginners' but amateur rolls off the tongue better)

"Where beginners and experts learn together!"

Fun Sci-fi versions:

"mmmmmm...learn photography you will...mmmmmm"

"helping you trek through the galaxy of photography"



To love this comment, log in above
7/6/2005 4:07:45 AM

 
Irene Troy
BetterPhoto Member Since: 5/27/2004
  I have two new thoughts; how about (stealing part of Daniel’s idea) BetterPhoto; Where photographers come to learn and share.

Another idea that is more about format than a tagline: how about a home page that has a header that says: BetterPhoto + tagline of choice. Below this a film strip of contributor’s images that reflect what is being taught/shot in various classes. Retain the contest winner’s images and other content that is currently on the home page. This might jazz up the current home page and present a visual of what the site is about to the casual visitor.


To love this comment, log in above
7/6/2005 4:34:02 AM

 
Charlene Bayerle
BetterPhoto Member Since: 1/9/2003
PictureThisbyChar.com
  I always hesitate to partake in q&a....
Better Photo is a awesome site!!!!!!
Greg, Im not worried about the contest...sometimes you come up with great ideas, but sometimes you are quite rude.
Everyone has a different opinion and that is the purpose of this thread. Not to be insulted!!!


To love this comment, log in above
7/6/2005 5:58:53 AM

 
Eric Highfield
BetterPhoto Member Since: 8/16/2003
StoneHorseStudios.com
  What about:

Betterphoto.com - "Bringing photography into focus"

or

Betterphoto.com - "Bring your photography into focus"

or

Betterphoto.com - "Focus on Photography"

or

Betterphoto.com - "Focus on your Photography"

or

Betterphoto.com - "Photography with Focus"


A Google search revealed a Blog under the name of "Focus on Photography", so it may be Trademark concern, but the others seem to be clear.

Regards,

Eric.


To love this comment, log in above
7/6/2005 6:06:17 AM

 
Julie Rose
BetterPhoto Member Since: 5/10/2005
  Hi guys! Keep going - love the ideas!

And in response to a couple of questions, yes I do have a marketing background -- 8+ years in high-tech marketing (including advertising and branding).

BP is a hard thing to get your branding hands around -- we encompass a lot of things, so how do you distill it into a succinct phrase so people can "get it" when they come to our site? It's a toughie - but you guys are coming up with some great ideas.

Jim was right when he said our members are the best!


To love this comment, log in above
7/6/2005 6:55:18 AM

 
Daniel Diaz
BetterPhoto Member Since: 4/20/2005
  I've just been bested by Eric, his tag:

"Bringing Photography into Focus"

It's brilliant. This should be the Tag.
End of discussion!!!!


To love this comment, log in above
7/6/2005 7:03:35 AM

 
Dorothy Neumann
BetterPhoto Member Since: 2/21/2004
  I vote for Eric's "Focus on Photography." Succinct. Perfect. Unless it's already used by some other website.


To love this comment, log in above
7/6/2005 9:10:14 AM

 
Mike Carpenter
BetterPhoto Member Since: 7/9/2004
  I agree, who really pays attention to the tag line. But if you must there could be a million different lines and I think that you will always get pros and cons about every line. How about,

Betterphoto.com-Home of Photography
or
Betterphoto.com-The photographers community.

Just my 2 cents.

Mike.


To love this comment, log in above
7/6/2005 9:28:56 AM

 
Kristian L. Stricklin
BetterPhoto Member Since: 3/12/2005
  I like the idea that Eric had about Focus on Photography. I was thinking and maybe it could be something like, Betterphoto.com:Where better photos are found.


To love this comment, log in above
7/6/2005 9:30:17 AM

 
Diane Dupuis
BetterPhoto Member Since: 12/27/2003
  Eric - like your suggestions!!
Enjoying reading this thread!
I think finding a tag might be challenging, but I don't think BP should go without. There has to be a way to describe it succinctly in a short phrase...


To love this comment, log in above
7/6/2005 10:56:07 AM

 
Eric Highfield
BetterPhoto Member Since: 8/16/2003
StoneHorseStudios.com
  Some more ideas...

Betterphoto.com - "Photography Exposed"

or

Betterphoto.com - "The Better Place To Be"

or

Betterphoto.com - "Better Photography Through You & Me"

or

Betterphoto.com - "Better Photography in a Flash"

or

Betterphoto.com - "Capturing the Essence of Photography"

or

Betterphoto.com - "Photography Without Borders"

or

Betterphoto.com - "Your Global Photography Resource"

or

Betterphoto.com - "Photography for a Global Community"

- Eric


To love this comment, log in above
7/6/2005 11:27:58 AM

 
Jay Wadley
BetterPhoto Member Since: 9/13/2000
Contact Jay
Jay's Gallery
  ok, I like that one too.

"Bringing Photography into Focus"


To love this comment, log in above
7/6/2005 1:08:11 PM

 
Kay Beausoleil
BetterPhoto Member Since: 5/31/2004
KayBeausoleilPhotography.com
  Love all of Eric's, especially "Photography Exposed" (a little salacious -- should sell well) and the "Focus"s.

And yes, BP desperately needs a home page to explain the site and attract newcomers. Honestly, if I hadn't come for a specific course on the recommendation of the instructor, I wouldn't have stayed. The upload instructions for the course were clear, but became beyond confusing when they integrated the contest aspect or the possibility of public critique. What contest? You mean there's one monthly contest and all pictures in the other categories have to fit the monthly theme? (Yes, yes, I know now.) What does "public" mean? Who's the "public" and where do I find them? Discussions? Where? And so on, and so on.

PB may be clear to those of you who work there and to the members who've been here a while, but I bet from a marketing standpoint, it'd be a good idea to show people what they're missing by not being here. What's needed much more than a snappy tagline is a page not with lengthy advertising, but a portal page explaining clearly what's to be found here and where, assuming the reader knows nothing of the site and isn't planning to stick around to find out if BP won't spell it out.

Curiousity finally got the better of me, but don't count on it for the casual visitor. Then again, promise "BP:Photography Exposed", and you never can tell!

Kay


To love this comment, log in above
7/6/2005 1:14:32 PM

 
Dorothy Neumann
BetterPhoto Member Since: 2/21/2004
  Hey, I like "Photography Without Borders," too. This is such an international community.


To love this comment, log in above
7/6/2005 1:40:17 PM

 
Mellanie    Ok....I think I love Eric's "Photography Exposed"! Also like "Photograpy without Borders"....Great suggestions, Eric (and everyone else!!)


To love this comment, log in above
7/6/2005 1:46:43 PM

 
Kathleen N. Nelson
BetterPhoto Member Since: 8/1/2001
  To be honest, I don't think any of the three mentioned for consideration truly depict the BetterPhoto site. I'd rather see no tagline at all than one of those three.


To love this comment, log in above
7/6/2005 2:20:22 PM

 
Patricia A. Kuniega
BetterPhoto Member Since: 5/17/2003
  A quickie brainstorm:

"Better Photo - Exposing the Essence of Photography"

"Better Photo - Where your exposure is the key to our success" (hehehe)

"Better Photo - Focusing on what's great about photography"

"Better Photo - Focusing on great photography"

"Better Photo - Focusing on Learning, Fun and Community"

"Better Photo - Where the focus is on learning, fun and community"

My apologies if any of these have been mentioned before.


To love this comment, log in above
7/6/2005 2:42:24 PM

 
Carolyn  M. Fletcher
BetterPhoto Member Since: 10/6/2001
Contact Carolyn
Carolyn 's Gallery
PickYourShots.com
  I like most of Eric's suggestions. They are all excellent!


To love this comment, log in above
7/6/2005 3:39:00 PM

 
Maverick Creatives
BetterPhoto Member Since: 4/1/2004
  “Better Photo – clearly, the place to grow”

“Better Photo – capture it”

“Better Photo – behind the lens”

“Better Photo – from captures to releases”

lol, just having fun
Gary


To love this comment, log in above
7/6/2005 4:26:22 PM

 
Collette Photography
BetterPhoto Member Since: 2/21/2005
  hey, fun reading these answers, I love some of Erics Ideas.

Here are a couple:

"Better Photo- Come to Learn, Come to Win"

"Better Photo- Better People, Better Answers, Better Photographs"

"Better Photo- Learning and Sharing for Everyone"

"Better Photo- Capturing your Talent"

"Better Photo- Exposing your Talent"

"Better Photo- Were Learning and Sharing Doesnt Have to Cost You"

"Better Photo- Sharing for those who can, Learning for those who Can't"

"Better Photo- What Every Photographer Needs to Succeed"

Just some Ideas, hope I didnt copy anyone!!!

To the original question I dont like #1 It sounds like its all digital, and the other two are to typical!!

I think the tag line should have something about the contests in it.

-Collette-


To love this comment, log in above
7/6/2005 6:37:36 PM

 
Daniel Diaz
BetterPhoto Member Since: 4/20/2005
  How bout this: Betterphoto.com
"We have a Lens for Everyone"


To love this comment, log in above
7/6/2005 8:04:05 PM

 
Rick Richardson    Better Photo - "Photograph Your World"

For maximum coolness effect, the tagline should appear on one page prior to the home page opening. I see each word appearing centered then fading with subsequent words following. Recent photos of students/members/instructors work appear randomly around page and as each photo fades and is replaced by another.


To love this comment, log in above
7/6/2005 8:13:34 PM

 
Gregory LaGrange
BetterPhoto Member Since: 11/11/2003
gregorylagrange.org
  Intros just slow you down.


To love this comment, log in above
7/6/2005 8:59:13 PM

 
Rick Richardson    I know..I usually end up clicking 'skip intro'. But maybe that's where Kay's idea helps. Not just visual intro but informative page to catch newcomers attention -hold them there..until they 'get it'.


To love this comment, log in above
7/6/2005 9:40:05 PM

 
Melissa  L. Zavadil
BetterPhoto Member Since: 2/26/2005
  What about something like:

Photo-Cafe Of Learning and Fun!


To love this comment, log in above
7/6/2005 11:09:21 PM

 
Bob Cammarata
BetterPhoto Member Since: 7/17/2003
  I vote for these three by Eric:

Betterphoto.com - "Photography Without Borders"

or

Betterphoto.com - "Your Global Photography Resource"

or

Betterphoto.com - "Photography for a Global Community"

- Eric

These are awesome!...Simple and to the point.


To love this comment, log in above
7/7/2005 12:04:33 AM

 
Irene Troy
BetterPhoto Member Since: 5/27/2004
  Yes, many of Eric;s suggestions are terrific! My personal favorite is "Your Global Photography Resource". This title says it all - open to everyone (Global); Photography (well, obvious) and Resource (a resource for everything imaging). My 2nd favorite of all those mentioned in this thread; "Photography for a Global Community". I don't like "Cafe" because so many sites already use this type tagline. And while I agree that intro pages can be a pain, I think that an intro page describing (briefly) what this site is about might help newcomers understand BP easier. I know when I first came to this site it took me a bit to know that BP was not just a contest site. When you are a beginner you are less interested in contests and more interested in learning and sharing.


To love this comment, log in above
7/7/2005 4:53:27 AM

 
Collette Photography
BetterPhoto Member Since: 2/21/2005
  I like Erics "Capturing the essence of photography"

and dont like the ones with "Global" in them, they remind me of a telephone or wholesale company!!!!

I also agree that you should have some sort of opening page that explains what we do here, or something on the page you have now, it took me a while when I got here to figure things out!!!
But then again thats me, Not the sharpest tool in the shed!!!!!! =)

-Collette-


To love this comment, log in above
7/7/2005 11:15:39 AM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  I agree, we should have something that tells newcomers about BP. I think that on the filmstrip on the side, where they have the Home, Courses, Galleries, ect. I think we should have an "About Us" tab, with a short but informative description.


To love this comment, log in above
7/7/2005 12:41:06 PM

 
Diane Dupuis
BetterPhoto Member Since: 12/27/2003
  Love the "About Us" button.
I just happened along BP by accident through a google search and I don't remember it being that difficult to figure out. I agree there is so much to see and do here, but I don't find it that difficult to navigate, if you have a bit of time.


To love this comment, log in above
7/7/2005 1:19:29 PM

 
Murry Grigsby
BetterPhoto Member Since: 8/12/2002
  A couple more tag-line ideas. I hope they are not too grand and/or corny?

Betterphoto.com, the world-wide photography source

or

Betterphoto.com, photography for eveyone -- on line anytime

:0)


To love this comment, log in above
7/7/2005 1:22:53 PM

 
Sherry S. Boles
BetterPhoto Member Since: 2/28/2005
  Brendan, You just came up with the best suggestion that I've heard so far with the "About Us" button.
BetterPhoto is everything about photography (the contest, classes, q&a, community, articles, etc.). No tagline could every tell all that...an "About Us" button could link to a full description.
BetterPhoto.com: Everything Photography


To love this comment, log in above
7/7/2005 8:09:24 PM

 
Jay Soldner
BetterPhoto Member Since: 6/6/2005
  BP - A fun community of photographers sharing and learning photography.

(send the check to po box 994, Lawrence, KS 66044)


To love this comment, log in above
7/7/2005 8:22:07 PM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  Diane & Sherry,
Thanks, it's good to be agreed with.

Diane, that's about how I found BP, and I didn't find it that difficult to figure out either,as long as you have some time(which I have plenty of because I'm on summer break).

Sherry,
I agree no tagline could ever completely contain everyting that BP is.

So maybe they could just either leave the current tagline or get rid of it altogether, and put in an "About Us" button.


To love this comment, log in above
7/7/2005 9:08:07 PM

 
Sherry S. Boles
BetterPhoto Member Since: 2/28/2005
  I was just checking in on this thread. When I notice an "About Us" link on the bottom of the page. Following the link I found information more about the business of BetterPhoto.com and not the activities of BetterPhoto.
I still agree that, if you want to inform new members, a button guiding them to that type information would work.
I have only been a member since March and I found the site very easy to navigate (and I'm a self-confessed computer dummy). Basically, I just took the time to look around. There is so much information here that one could literally spend days learning about it...but that's what makes BP so interesting all the time (tons of information and things to do).


To love this comment, log in above
7/7/2005 10:02:14 PM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  Sherry, I've never noticed that! But I agree it is more so on the business side of things, so not exactly what we were wanting. But I just thought of this, we should have a FAQ(Assuming that we don't already have one). I think that we should put some of the questions that newcomers generally ask in the forum in the FAQ, so it's all in one place, and easier to find. So for example, a question often asked: whether you can only enter one photo per day period, or one photo per catogory a day.


To love this comment, log in above
7/7/2005 10:28:24 PM

 
Gregory LaGrange
BetterPhoto Member Since: 11/11/2003
gregorylagrange.org
  Clik on the "read more" on the mission statement and you get a short overview of what the site is about. And all that could really be on the home page if you have people wondering what the site is for.
That's why I think a tag line(although the one about being in focus is a good catch phrase) really dosen't fit the purpose if what you're doing is trying to have something up front that acts as a quick, short explaination or draw-in.
Part about the former name was Graphique was a good decision to make it a former name.


To love this comment, log in above
7/8/2005 12:37:02 AM

 
Damian P. Gadal
BetterPhoto Member Since: 4/22/2002
  Betterphoto.com: BetterFun...


To love this comment, log in above
7/8/2005 10:11:23 AM

 
Shon Kroff
BetterPhoto Member Since: 4/21/2005
  Although this sight is very wonderful I think that it is appropriate to inform anyone that it is .............extremely insightful yet very addicting.....


To love this comment, log in above
7/8/2005 3:34:32 PM

 
Damian P. Gadal
BetterPhoto Member Since: 4/22/2002
  The only addiction you'll ever need...


To love this comment, log in above
7/8/2005 4:20:54 PM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  I wouldn't say the only addiction, but really close.


To love this comment, log in above
7/8/2005 4:31:50 PM

 
Pam M
BetterPhoto Member Since: 3/24/2005
  Ok I've started out reading this thread and ... way out of character ... I'm going to have to leave before I finish ....

however ... way in character ... I must comment ;)

To me BetterPhoto is very simple: To get a BetterPhoto, Give a BetterPhoto.

I'll come back and finish reading ... but ...

I know ya'll ...

keep having fun!
Pam


To love this comment, log in above
7/9/2005 8:45:24 PM

 
Pam M
BetterPhoto Member Since: 3/24/2005
  OK well I got to read everything finally. Totally agree about the About Us and the FAQ ... there's way too many questions being repeated by new people ... not that these two items will actually stop the questions ... it will just make it easier for the experienced BetterPhoto users to point and say "go there and understand."

for those of us who are intuitive and have experience navigating old-style sites, this is a fairly easy site. BUT if there are help pages, I need to know about them because i'm getting questions all the time about how to use the site.

In fact the question, "how do I load a second file into a discussion?" started to come so frequently to my email that I finally used my old geek skills to write up directions and put them in my blog.

mmm well techinally and literally ... I could fall off into a long write up critiquing the site ... 'cause that's who I am and how I use to get paid ... but ... LOL i'm not in the mood to get stoned (by people throwing rocks however if anyone has one spare very rich dark micro-brew beer ...).

I will say this: BetterPhoto is very very unique in the type of people it has attracted into it's forums. I know (also from experience) that it is very very very very difficult to build and protect this type of community where those who know are constructively helping those who are seeking.

So I do not envy anyone who is trying to make changes ... so often one thing that looks so simple and safe and good can open floodgates of frustrations and /or leave the door open for some manner of damage.

I admire the courage of the BetterPhoto leadership to make changes and continue to grow without relying on stupid, distracting advertising. Moreover, it's hugely obvious that they understand what makes a web business succeed: THE FORUM MEMBERS

Of course we members will also have to remain consistent in our commitments to each other and to newbies. Critiques & comments will have to remain high-quality even as new people come and go ... even though they may not stay long enough to say thank you.

i remember reading somewhere that this site has not always been free and wide open to whomever ... I don't know how long ya'll have already been being considerate to a flood of newcommers ...

but I just wanna confirm to my fellow members ... we are what makes or breaks this site NOT the actual site design (provided the advertising doesn't try to take over as it did at mmmm oh ivillage would be an excellent example.

I look forward to more and more information being readily available so that I can easily point new people to w/o having to repeat myself.

Ok ... I'm returning the soap box to ya'll. My "Real life" is so dang demanding ... so I can't stay and pontificate any longer ;-)

have fun,
pam


To love this comment, log in above
7/10/2005 10:22:25 AM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  I agree Pam, the questions will most likely still be there. But it is so much easier to just tell them to "go check out the FAQ and that it will probably also awnser some of your other questions."


To love this comment, log in above
7/10/2005 12:19:30 PM

 
Brenda M. Wolfensberger
BetterPhoto Member Since: 9/29/2004
  Hey all...I have to agree with most everyone in that the first three choices offered were not the best.

Eric has some awesome ideas!

Here is my two cents worth...

Betterphoto.com - Where better photos come into focus (a play on Eric's)

Betterphoto.com - getting your best shot (a twist on Jim's parting comment in his post).

On a side note, I have not been a member for very long and I must say I have not been very active in the forums (although I'm trying to change that) but I must tell you that in the time I have spent on Betterphoto's site, I have learned alot, I have had great responses to my photos (and I CRAVE the input & advice). I think this is an awesome site and I am very pleased and honored to be a member.

Thank you Jim & crew for all your hard work & efforts on the site.

I can't wait to see how this turns out!


To love this comment, log in above
7/10/2005 8:34:53 PM

 
Collette Photography
BetterPhoto Member Since: 2/21/2005
  Yep! I agree to, an FAQ and an About page would help alot in my oppinion!!

new members usually have trouble with loading there pics. or trying to figure out how many photos they can upload at a time, so yeh it would be great to be able to point them to a specific page!!

-Collette-


To love this comment, log in above
7/12/2005 12:36:48 PM

 
Julie Rose
BetterPhoto Member Since: 5/10/2005
  Hi all!

Well, as you can see, we've chosen our final tagline.

BetterPhoto.com: The better way to learn photography!

Thank you all SO much for your ideas, your encouragement, and your great enthusiasm and sense of humor. We're really blessed with a great community here!

Julie


To love this comment, log in above
7/20/2005 7:47:16 AM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  Julie are you going to be doing a FAQ? As you can see we all think that it would really help clear up some questions that usually pop up in the forum.


To love this comment, log in above
7/20/2005 3:18:45 PM

 
Julie Rose
BetterPhoto Member Since: 5/10/2005
  Hey Brendan -

We've definitely got the FAQ on our list of to do items.


To love this comment, log in above
7/20/2005 3:23:27 PM

 
Brendan Knell
BetterPhoto Member Since: 4/17/2005
  Good. Let us know when you plan on making it, and we can sugest some questions to put in it.


To love this comment, log in above
7/20/2005 3:34:36 PM

 
OldShoe Photo   I may be a little late on this, but how about
Better Photo- Capturing One Smile At A Time.


To love this comment, log in above
7/22/2005 5:10:35 AM

 
Pam M
BetterPhoto Member Since: 3/24/2005
  LOL Brendan,

I suspect a great many members could suggest the questions and the answers ;)

have fun,
me


To love this comment, log in above
7/22/2005 9:32:04 AM

 
Kristian L. Stricklin
BetterPhoto Member Since: 3/12/2005
  It's okay to be late, Shelly when you have such a good idea.


To love this comment, log in above
7/22/2005 1:27:27 PM

 
OldShoe Photo   Awe shucks, it was nuttin (blushing) thanks.


To love this comment, log in above
7/22/2005 1:39:21 PM

 
Kristian L. Stricklin
BetterPhoto Member Since: 3/12/2005
  It was a good idea! Your welcome!


To love this comment, log in above
7/23/2005 8:57:11 AM

 
Log in to respond or ask your own question.