One of the best things you can do in taking pictures of people outdoors is to throw the background out of focus.
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It needs to be so out of focus, in fact, that it's completely undefined. This is best done with a telephoto lens and a large lens aperture. Unless you are going for a very different look (such as using a wide angle for an exaggerated perspective), I would suggest using a 200mm telephoto or longer for pictures of people outside.
In addition, shoot them in the shade. Don't have any direct sunlight on them at all, and the background needs to be shaded as well. This means that their eyes will be open fully and you won't have any harsh contrast to deal with.
These two simple ideas will make a world of difference in your outdoor portraiture.
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About Author / Instructor / Photographer, Jim Zuckerman
Few people are able to spend most of their time pursuing their passion in life. I'm one of them, and I feel blessed to have had a love affair with photography since I began taking pictures.
In 1970, I decided to abort my intended career as a doctor in favor of photography and have never regretted it. Photography has enriched my life more than I can tell you. My career has taken me to over 60 countries, and I've seen and photographed wondrous things.
I specialize in wildlife and nature, international travel, and digital effects. In addition, I also shoot nudes, photo- and electron microscopy, children, and other subjects that stimulate my visual or emotional sensibilities.
For 25 years, I shot a medium format camera, specifically the Mamiya RZ 67, for its superior quality. When I would lecture, I’d project the large, glass mounted transparencies, and it was really an incredible experience to see the brilliant color saturation and resolution of these slides. However, I went digital in 2004 because the technology finally equaled or surpassed medium format. I now shoot the Canon 1Ds Mark II digital camera with a variety of lenses.
I am the author of 12 books on photography. My work is sold in 30 countries around the world, and my images have appeared on scores of magazine and book covers, calendars, posters, national ads, trade ads, brochures, and corporate promotions.
For many years I've led photography tours to exotic places. These include Papua New Guinea, Thailand, Burma, Greece, The Czech Republic and Slovakia, Spain, Morocco, and Peru.