Use Photoshop CS3 to Turn Ordinary Images into Salable Ones!

How to increase the marketability of your photography

by Jim Zuckerman

Before - No changes
Before - No changes
© Jim Zuckerman
All Rights Reserved
The bar has been raised so high in terms of excellent photography that to compete with other photographers you have to bring to the table every skill you have. In addition to outstanding composition, finding compelling subjects, and sensitivity to light and color, Photoshop expertise is a must. When pictures donít turn out perfectly as you pre-conceive them, CS3 can make them perfect Ė and salable.

I was recently in the Dominican Republic shooting beach scenes for a client. I know this client likes brilliant color, so I was always on the lookout for anything that could add more color to the sand and the water. I came upon this boat that was partially submerged in the sand, and I knew the subject matter worked. However, as you can see in the "Before" image, the background is a mess, the foreground sand has too much organic debris, and the name on the boat had to be eliminated. Usually end users donít want identifiable names and logos in their pictures for fear of lawsuits.

After ... Photoshop to the rescue!
After ... Photoshop to the rescue!
© Jim Zuckerman
All Rights Reserved

Creating the After image

Using the side of a blue boat I photographed in Ireland last year, I replaced the white side of the submerged craft using the clone tool. I opened both photos on my desktop and cloned from one picture to the other. Then I carefully replaced the background with another shot of the ocean that was devoid of people and boats. I then cleaned up the sand using the healing brush and clone tool, and finally I cut and paste a palm tree into the scene that had been taken on the same beach about two miles away.

To make the shadow, I pasted the palm tree into the scene again, moved it in place with the move tool, filled it with dark gray with Edit > fill, lowered the opacity of this floating layer, and then used a layer mask to eliminate the palm fronds.

In my Creative Techniques in Photoshop course that I teach here at BetterPhoto, I explain how to do these things. Photoshop skills have significantly increased my income.


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Article by Jim Zuckerman. To learn more about photography, explore the many online photography and Photoshop classes offered here at BetterPhoto.com.