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Marketing Travel Photos: Using Photoshop to Your Advantage

by Jim Zuckerman

Budapest, Hungary
Budapest, Hungary
© Jim Zuckerman
All Rights Reserved

Country or City Symbols Sell Over and Over

For example, the Eifel Tower is the symbol that everyone recognizes as France and Paris. The Taj Mahal says India, the Sphinx is instantly identified with Egypt, and the Statue of Liberty is the icon for both the United States and New York.

These are the subjects that sell over and over again, and when they are combined with new backgrounds, and when new plug-in filters are used that add an artistic flare to the original, I can approach more photo buyers in a wider range of markets.

The two photos accompanying this artile exemplify what I’m talking about.

The twilight scene in Budapest (right) was taken from a hill above the city, while the statue in Hero’s Square was photographed elsewhere. I combined them, creating a scene that doesn’t exist. But in some markets, this doesn’t matter.

Venice, Italy
Venice, Italy
© Jim Zuckerman
All Rights Reserved
For example, jig-saw puzzle publishers don’t care about realism in many cases. They just want a great image that puzzlers will enjoy putting together. Art fair and gallery clientele want beautiful wall art – for many people, realism comes second to matching an image with their décor.

The picture of the Grand Canal in Venice (right) is another example. Here, I used the Buzz filter and then increased the saturation of the colors. This gave new life to the original photo and makes it saleable in very different markets.

About Author / Instructor / Photographer, Jim Zuckerman
Photography Instructor: Jim ZuckermanFew people are able to spend most of their time pursuing their passion in life. I'm one of them, and I feel blessed to have had a love affair with photography since I began taking pictures.

In 1970, I decided to abort my intended career as a doctor in favor of photography and have never regretted it. Photography has enriched my life more than I can tell you. My career has taken me to over 60 countries, and I've seen and photographed wondrous things.

I specialize in wildlife and nature, international travel, and digital effects. In addition, I also shoot nudes, photo- and electron microscopy, children, and other subjects that stimulate my visual or emotional sensibilities.

For 25 years, I shot a medium format camera, specifically the Mamiya RZ 67, for its superior quality. When I would lecture, I’d project the large, glass mounted transparencies, and it was really an incredible experience to see the brilliant color saturation and resolution of these slides. However, I went digital in 2004 because the technology finally equaled or surpassed medium format. I now shoot the Canon 1Ds Mark II digital camera with a variety of lenses.

I am the author of 12 books on photography. My work is sold in 30 countries around the world, and my images have appeared on scores of magazine and book covers, calendars, posters, national ads, trade ads, brochures, and corporate promotions.

For many years I've led photography tours to exotic places. These include Papua New Guinea, Thailand, Burma, Greece, The Czech Republic and Slovakia, Spain, Morocco, and Peru.

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