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What is Graphic Design - Part III

by Jim Zuckerman

MS-2405
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© Jim Zuckerman
All Rights Reserved
Indeed, architects work to incorporate strong graphic design in the doors, the windows, the facade, and the overall shape of the structure. Buildings built on a tight budget usually have to sacrifice the beauty of an elegant or captivating design, but many older works of architecture as well as modern engineering marvels are truly stunning. And they make our pursuit of beautiful graphic design easy.



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© Jim Zuckerman
All Rights Reserved
Even though a building or skyline is graphically dynamic, the way you compose the photograph still has to be carefully considered. You don't want to include distracting elements like power lines, out of focus trees in the foreground, and unattractive shadows. I feel that too much concrete or asphalt is a problem as well. Don't include a lot of the street in the foreground so it dominates the picture. Our attention should be drawn to the lines of the building.


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© Jim Zuckerman
All Rights Reserved
I like photographing architecture a lot, and I have thousands of examples I could show you that exhibit strong graphic design.


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© Jim Zuckerman
All Rights Reserved
In the five that I've included here, notice not only the subject itself and the beautiful lines, but how I photographed it. Pay attention to what I included and what I didn't include in the frame.

Look at the camera angle I used, the time of day, note how I used a wide angle lens and a telephoto. All these things go into making a great shot of architecture with a strong graphic design.


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© Jim Zuckerman
All Rights Reserved

About Author / Instructor / Photographer, Jim Zuckerman
Photography Instructor: Jim ZuckermanFew people are able to spend most of their time pursuing their passion in life. I'm one of them, and I feel blessed to have had a love affair with photography since I began taking pictures.

In 1970, I decided to abort my intended career as a doctor in favor of photography and have never regretted it. Photography has enriched my life more than I can tell you. My career has taken me to over 60 countries, and I've seen and photographed wondrous things.

I specialize in wildlife and nature, international travel, and digital effects. In addition, I also shoot nudes, photo- and electron microscopy, children, and other subjects that stimulate my visual or emotional sensibilities.

For 25 years, I shot a medium format camera, specifically the Mamiya RZ 67, for its superior quality. When I would lecture, Id project the large, glass mounted transparencies, and it was really an incredible experience to see the brilliant color saturation and resolution of these slides. However, I went digital in 2004 because the technology finally equaled or surpassed medium format. I now shoot the Canon 1Ds Mark II digital camera with a variety of lenses.

I am the author of 12 books on photography. My work is sold in 30 countries around the world, and my images have appeared on scores of magazine and book covers, calendars, posters, national ads, trade ads, brochures, and corporate promotions.

For many years I've led photography tours to exotic places. These include Papua New Guinea, Thailand, Burma, Greece, The Czech Republic and Slovakia, Spain, Morocco, and Peru.


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