Marketing Travel Photos: Using Photoshop to Your Advantage

by Jim Zuckerman

Budapest, Hungary
Budapest, Hungary
© Jim Zuckerman
All Rights Reserved

Country or City Symbols Sell Over and Over

For example, the Eifel Tower is the symbol that everyone recognizes as France and Paris. The Taj Mahal says India, the Sphinx is instantly identified with Egypt, and the Statue of Liberty is the icon for both the United States and New York.

These are the subjects that sell over and over again, and when they are combined with new backgrounds, and when new plug-in filters are used that add an artistic flare to the original, I can approach more photo buyers in a wider range of markets.

The two photos accompanying this artile exemplify what I’m talking about.

The twilight scene in Budapest (right) was taken from a hill above the city, while the statue in Hero’s Square was photographed elsewhere. I combined them, creating a scene that doesn’t exist. But in some markets, this doesn’t matter.

Venice, Italy
Venice, Italy
© Jim Zuckerman
All Rights Reserved
For example, jig-saw puzzle publishers don’t care about realism in many cases. They just want a great image that puzzlers will enjoy putting together. Art fair and gallery clientele want beautiful wall art – for many people, realism comes second to matching an image with their décor.

The picture of the Grand Canal in Venice (right) is another example. Here, I used the Buzz filter and then increased the saturation of the colors. This gave new life to the original photo and makes it saleable in very different markets.





Article by Jim Zuckerman. To learn more about photography, explore the many online photography and Photoshop classes offered here at BetterPhoto.com.